Dude, you don't get my point. There are people on this thread writing "The screen looks amazing" Really? How would you know? That's my point. There are way too many MS fan-boys on here hyping this new zune. That is my point. How does this look any better than what's currently on the market? From this video, you can't tell.
Also, they never played video, so no people won't respond to that. And the photos? All you can tell is the interface is very similar to an iPod touch.
There are photos of a movie playing that look like the contrast pops better than most on the market today (save for Omina HD and the like).
Seriously...its OLED....the quality is not worse than LCD and it shows here.

PLUS both Engadget and Gizmodo said the screen was great.
It honestly seems you are trying harder to discredit it for some reason.