... I never would have expected to find phrases like the "famous iPad" and "Apple revolutionized..." in a LEGAL document.
Apple does that in every court document. First they brag in a very TV-ad-like way about how well their products sell, then they complain that others are copying them and that they're losing sales. I think it actually hurts their case to always try to cast themselves as both a huge successful company and a poor underdog.
Grandma goes to the shop to buy an iPad for her grandson. ....
Reminds me of the
Excedrin PM and
Tylenol PM case -- similar names and box look. The US court held that, even in the face of clear evidence of intentional copying, the prominent use of famous marks on the packaging prevents any ultimate consumer confusion. In other words, the large
SAMSUNG on the product tells anyone, even Grandma, that it's not made by Apple.
look at the rounded squared home button. they could've done anything with it, but kept the apple version, that's lame
That JayTech tablet really points out the difference between blatant visual copying and not. JayTech copied; the Tab and Xoom did not.
(Sidenote to those who don't know: the rounded box on the iPhone Home button is a blank app icon. It's supposed to indicate that the Home button will take us back to a page full of apps.)
You mean big touch screen surrounded by a dark bezel? You think there were no devices like that before iPad
Apple doesn't even claim a dark bezel in this case. They hardly claim anything specific, in fact. Which is why so many ordinary people have a problem with it:
IF Apple was claiming that a tablet copied the iPad right down to the Home button, then we can all sympathize with that. See JayTech above.
The problem with the EU case is that Apple's design registration doesn't specifically look like an iPad. Instead, it's a generic shape that many monitors, digital picture frames, etc might look like.
Compare the more detailed US iPad design patent (which also includes pictures of a curved back and specific dock connector and switch locations):

With the very generic EU design registration, which doesn't even show a Home button, much less any connectors. It could be almost anything:
