One in two? Seriously? Who on earth did they survey? Tech geeks in SF?
To me, Apple's best move was when it took a deep breath and moved away (well-away) from what it was comfortable with. The iPod changed the world. Okay, so Apple Computer devotees wailed that Apple had ditched them, the loyal ones who'd made Apple it what it was - but nobody cared. The iPod soared. It led to the iPhone, the iPad and all the other great consumer gear. Plain old computers took a back seat.
Me? I'd pay a premium price today if Apple would just stop refining all this non-intuitive, geeky, irrelevant AI tech and just design a word-beating coffee maker or even a decent ice maker? Change their conversation again. Change the world again. I dislike so many of the consumer devices I have but, seriously, nobody is trying hard to do better. Apple could become a disruptor again, instead of pursuing some niche AI dead-end.