Originally posted by ij3ffy
G5 1.6 Ghz/256MB/80GB/Combo/Nvidia 5200 for 999.00.
G5 Dual 1.8 Ghz/512MB/160GB/SuperDrive/ATI 9600pro for 1799.00
G5 Dual 2.0 Ghz/1024MB/200GB/SuperDrive/ATI 9600pro for 2499.00
G5 Dual 2.4 Ghz/1024MB/250GB/SuperDrive/ATI 9800pro for 2999.00
Thats just my thoughts...
I mostly agree with you but Apple would want to use all .09 micron parts as they are smaller and will cost much less to make when the .09 micron process yield comes up (if it hasn't already).
Because of this, I don't think we'd see a 1.6 micron part. Apple would have to intentionally lower the clock speed.
The answer would probably be to go 2GHz single on the low end because I'd be really surprised if the new chips are sorting slower than that.
Apple could do $999 for a 2GHz but margins would be pretty thin and they don't have Dell volume to live on thin margins.
The other issue would be low end, low margin sales cutting into high end, high margin sales. How many people would buy the $999 machine (which would be pretty damn fast) instead of buying a $2000 or $3000 machine?
I'm guessing the other end of the matrix would be something like your machines but with slightly faster CPUs. How about:
dual 2 GHz - $1899
Dual 2.3 GHz - $2399
Dual 2.6 GHz - $3000
So, the question is, does this make sense? Would people buy dual 2GHz machines or singles? It's almost twice as much for not quite twice the horsepower (SMP doesn't provide 2X efficiency).
Also, what does a nice $999 tower do to other product sales? You don't want to sell $999 boxes instead of $899 emacs if you make more profit on the emacs.
Personally, I think they could tweak something like this to make sense.. but only if the inclusion of such a machine actually increased sales and preferably market share.
I think Apple could lower the prices of the G5 Towers, even duals, to make a low end more feasible though. The new 970s should be cheaper.. probably quite a bit cheaper than previous 970s, and a lot cheaper than G4s. Apple still has high margins on some components like SATA drives and the pricy ATI 9800 video cards but they have to be paying down the G5 R&D by now and the rest of the stuff in the G5 is pretty standard... DDR400 and such.
In a perfect world, Apple would bring in a low cost desktop, but they would also prevent it from gutting higher margin machines by being able to bring the higher end machines to market for less yet still keep decent margins. I think that Apple could bring in a dual 2GHz, a dual 2.6 and something in the middle and price them at $1599, $2099, and $2599 but they don't offer the expensive Radeon 9800 as standard equip on any of these because blazing fast 3d Cards don't help with 2d design work.
If Apple want's to compete better on price, they need to follow the lesson laid out by companies like Dell.. Offer the cheap-o machine but don't let people realize that it is woe-fully under accessorized until after they decide they want it. ;-)