Yet the money is excellent, even for such inconsequential games as the Kraft Fight Hunger Bowl, whose executive director, Gary Cavalli, is unlikely to go hungry, having pocketed $377,475 in 2009. Cavalli, of course, is a bargain compared with Sugar Bowl CEO Paul Hoolahan, who made $607,500 in fiscal 2007. Coming in just behind Hoolahan is John Junker, who is president and CEO of the Fiesta and Insight.com bowls. Junker's salary is nearly $600,000; in addition, three times he's taken out zero-interest loans from the Fiesta Bowl, which he has since repaid.
Not to worry about the bowls, they can afford to pay those salaries and perks. The Sugar Bowl finished 2007 with $37 million in assets and turned an $11.6 million profit. What's more, the Sugar Bowl accepted $3 million from the Louisiana state government—this a year before it was announced that the state was running a $341 million shortfall in its budget.