It's sad to see how low things can go. And maybe I'm just cynical, but I can't help buy thing stuff like this goes on at a lot of other schools.
I'd say it goes on to some level at all D-1 schools. I really thought some schools might be resistant to it, but when I attended Tech (Georgia Tech) back in the mid-90's and I walked by the "student athlete" parking lot next to the Athletic Associaton building every day on the way to class my freshman year, it was then that I suspected that even we "cheated". When every car you see in there is less than 3 years old, and the "cheapest" thing you see in there are fully loaded Chevy Tahoes, and range all the way up to Lexus SUV's, I knew all the athlete's families weren't capable of buying their kids those cars. And now that I live near Athens, GA (home of UGA) and am in the golf business, we hear all the time of a certain area car dealership owned/co-owned by a UGA alum who played golf for UGA who allows any current UGA golf team member (men's and women's team) to "lease" a car for $1 a month for as long as they are on the team. And this is a widely known "rumor" in the golf business around here. So I'd say that it does go on to some extent at every school. They almost have to, just to keep decent athletes coming in.