Fortunately there aren't many coffee shop hipsters in Poland - probably because Mac is very expensive in relation to the wages and because it's hard to be a hipster with a HP or Asus laptop
But getting back to the main topic.
@Boe11:
I don't think that will be the case, although it may be, I admit it's plausible. But from what I've noticed Apple's image is that it's a "pro's brand". From what I've noticed: I work in a creative department and the majority of art directors work on Macs (Mac Pros that are soon going to be replaced with 17 inch MBPs) both at the office and at home.
Another thing is the perception and at least in Poland Apple is seen as either a
- hipsters' brand
or/and
- a pros' brand.
Probably a lot of the hipsters buy Mac due to the latter "imaginery" aspect.
But if Apple stops making hardware for professionals that "Apple is for pros" legend will soon die - even if my friends would keep buying from Apple they will soon realize that the hardware isn't sufficient for their work (most of them, including me work freelance as side jobs), so they would have to go find something else - for example they say the ODD is mandatory in their line of work, although I assume the could compromise for a while with an external drive. But that could be the deal breaker for them in a long term.
So as a summary I would say that although making truly professional hardware may not be as profitable as selling ipad, iphones etc it matters in regards of the brand's image. Basically every company makes high end computers with a "pro" sticker on them - that's a matter of prestige. Even if the consumer will not buy the high end HP Pavillion the Pavillion's prestige and image will be projected by the customer on to the cheaper HP.
It's similar with Apple. If one's going to get the MB Air it's partly because of the design, the mobility and performance power, but it's also because it's "almost" MB Pro or "it's from the company that makes MBP or Mac Pros used by filmmakers, artists etc".
Therefore whether one likes it or not I believe that the brand image is an important factor - and the "pro" label that Apple has is, at least in my view, as important for Apple's image as is the "innovative", "cool" etc labels they have.