Your facts about the X are “it’s not that amazing” and “ you don’t see many people with it?”Exactly. And just because it comes from Apple directly doesn't mean it's not fake. I mean Nokia called themself market leader until their fall was absolutely obvious.
Look behind all that marketing slang and you will find that all these terms lack a definition/clarity/detail. "Top selling iPhone" By what? To whom? In comparison to what? ...
Fact is, feedback on the X is not "amazing" and I don't see many people with it. And those that have one, got a good deal on their contract. I don't hear die hard Apple fans praising it. Starting with the iPhone 7 Apple made steps back. They removed things that people liked. Like the headphone jack. Now they remove TouchID for FaceID which in many situations isn't superior to TouchID. It's different, but not necessarily better. Why can't we have both? TouchID on the side or back. In fact, there's no reason to not put it on the back except Apples arrogance to admit that it wouldn't actually be a bad idea.
Anyway... the system is moving slowly. People that bought themselves into the Apple ecosystem are not likely to switch quickly... eventuelly, they will buy an 8 or even the X and go along with it, hoping things get better. These are not the customers that pre order... they are more like "let's wait for good time to upgrade". That's why I would predict the cheapest iPhone released this year, will be the one selling best unless there's a new features in the others we don't know about yet...
Meanwhile, I post hard numbers that prove the X is selling incredibly well.
The proof is in the numbers. What financial metric has shown poor sales for X?
Apple can’t lie, so if Tim says it’s the best selllng iPhone, it is. The numbers I posted support that as well. Not sure what else you need.
Keep making me laugh.