2018 iPhone Shipments to Apple This Fall Predicted to Be Highest Since iPhone 6 Lineup

[Cosmosent]

RE: "Addressing concerns over dwindling sales and those worried about numbers, Apple CEO Tim Cook in May said: "I think it's one of those things where a team wins a Super Bowl. Maybe you want them to win with a few more points, but it's a Super Bowl winner and that's how we feel about it."

That's TOTAL BS !

Just to get to the Super Bowl in American Football, a team is challenged by many other teams along the way ! ... the level of competition @ the top is high, very high !

AAPL has ONLY one competitor, Samsung !!! ... I would grade them out as a 9-7 team ! ... that's NOT real competition !

AAPL's main competitor is themselves, & specifically, they are competing against themselves & are judged on How Well they Innovate OR NOT !

Tim may have gone to Auburn, a college football powerhouse, but he knows nothing about American Football !

Reminds me of his iPad Marketing Slogan, "What's a Computer ?" ... that we don't see anymore, because he got (rightfully) Bashed on that one !

Based-upon the Specs presented by Kuo yesterday, I'm NOT so sure the 6.1" LCD model will be the Top Seller that the Fanboys & Fangirls think it will ... the Display's PPI is too low, & so is it's Resolution ! ... NOT sure it will be considered a step up from the year-old iPhone 8 (esp if that one gets a $100 price cut in Sept).

And here is little know Stat that few know ... AAPL iPhones that do NOT include a Hardware Home Button require an extra GB of DRAM, to make up for NOT having the ability to quickly Remove Backgrounded / Suspended apps from main memory ! ... that's why AAPL bumped it up to 4 GB for the two Sept 2018 OLED models ... it also means 3 GB in the 6.1" LCD model will have the same perf as the 2 GB iPhone 8 ... why this stuff doesn't get coverage on websites like macrumors.com is EXTREMELY puzzling ! ... "it's just a computer !" ... knowledge of DRAM availability to run apps is KEY to knowing how to get the highest performance out of apps !

It is my personal opinion that the year-old iPhone 8 plus could be the Top Seller IF it gets a $100 price cut in Sept ... the RED version especially !

"Dedicated Burst Photo DRAM" is the BIG new topic MOST will discover / learn-out when AAPL is presenting their Sept 2018 iPhones ... they will spin it as they Invented It, but those in the know, know that's NOT the case !

Under Steve Jobs, AAPL was 50% engineering / 50% marketing ... under Tim Cook, the company is 90% marketing / 10% engineering

 

[WatchFromAfar]

Apple can’t lie, so if Tim says it’s the best selllng iPhone, it is.
.

"Tim" can say it's the best selling iPhone (meaning ever) or best selling iPhone (meaning this quarter) or best selling iPhone (meaning it sold more than the other new iPhones) etc etc.

When all was said and done didn't the iPhone 8 outsell the iPhone X?

 

[jagolden]

I am so on the fence about buying a new phone. I’d love to have the 6.5" but a little nervous about the FaceID and only allowing for two facial recognitions.
Apple recently upgraded my 6S+ from 64 gig to 128 gig for $30 (cost of the battery replacement) because they messed up putting the new battery in the original one I had. Runs great, especially on the iOS 12 Beta and the battery life is fine.
But any extra screen acreage would be welcome.
Make the jump or not?

 

[toph2toast]

I'm going to be a bit greedy for a second and hope the pricing for the 5.8" OLED model isn't accurate. That's going to drop resale prices for the original X big time.

 

[Newtons Apple]

My AAPL filled IRA is tingling in excitement!

 

[jscipione]

Apple shipped the same design for 4 years since the iPhone6 and also shipped the redesign with a $350 price increase. If iPhone shipments are the highest since iPhone 6 it is because this is the first time since the iPhone 6 that Apple has released an iPhone with a new design at a price that people are willing to pay for.

 

[pipis2010]

Yes they did. I have an X so I am not in market for a new phone as I keep them 2-3 years. That said the other 4 people in my house using iPhones did not really care for the X any more than there current 7's. In fact none of them want to leave the button for Face ID. I imagine some of them will go with a cheaper 8 after price adjustments.

At some point the higher and higher ASP is going to cause a shift and not in Apple's favor. In my house I am the last person with a Mac for this reason. My daughter was shopping for a new laptop for her first year of college and went for a Lenovo Yogo, 16gig, 1TB SSD...etc....etc and saved $1000 over a comparably speced 13inch Macbook Pro. She will have that laptop for 4 years or more and Apple with their higher ASP on Macbooks ($1799 entry point for 8th gen 13inch Macbook Pro) lost a customer, probably for life.

I have a 2017 15inch Macbook Pro but with all the things I do not like about it over my 2013 15inch Macbook Pro (that I sadly sold) and seeing where the 2018's went, this will be my last Mac. I am even considering selling it and making the move to Windows now. Apple for our family will be a iOS only kind of thing, which I honestly think is Apple's goal. That is until they price more and more people out of the iPhone market.

The abandonment of the MBA I can’t understand. All it took was to bump up the cpu, even keeping everything else in place. Sure, it would still have no Retina and Apple would be highly criticized for this, but at least they wouldn’t kick out all these students and consumers wanting a cheaper quality laptop, for the past couple years... honestly some of Apple’s decisions make no sense sometimes...

 

[Matthew.H]

I'm going to be a bit greedy for a second and hope the pricing for the 5.8" OLED model isn't accurate. That's going to drop resale prices for the original X big time.

Personally I hope the 5.8" does start at $899 because I'm looking to buy the 256gb version which will hopefully be $999. Unfortunately a larger drop in resale value is what you getting for buying the first year of a redesign with new tech in the device.

 

[lsutigerfan1976]

JUST. ANNOUNCE. THE. DAMN. EVENT. ALREADY.

Yeah alot of the Apple fans like the big state announcement they make each year on hardware. But i would rather them just announce and let us order the phones already. To me, i don't care about the that hardware event.

 

[FFR]

While I agree, it does not change the fact that Android has 85% of the market. Yes many or most of those are cheap Android phones that don't compare to any iPhone, but 85% of the market is NOT choosing iPhone for whatever reason.

The reason is price.

Marketshare for devices $799 and up is basically owned by Apple and iOS.

Sony, lg, Samsung, and google can’t compete with Apple at those price points anymore. Combined they ship about 40 million units per year in the $799 bracket. Take Samsung out and it’s less than 10 million units per year at the $799 price range for google, Sony, and lg.

Apple sells that many iPhone in its worst quarter.

Their were 12 devices on android in 2017 that retailed for about 700 and over.

So far in 2018 there are only 15 devices

Smartphone Market share dominated by android sure.

Smartphone market 700 and up; dominated by apple.

 

[unobtainium]

You don’t understand hardware design. It’s the same shape as the 6’s. The notch has nothing to do with the shape of the phone. iPhone 4 and 5 is a different shape then the 6 and on. The x is the same shape as the 6.

Lol. I hope you'll get your "new shape" design next year. Circular? Square? Squared edges like iPhone 4? Unfortunately it's so thin now that those edges would be incredibly uncomfortable.

 

[MagicWok]

I switched over to Android (Pixel 2 XL) after the iPhone X announcement as I couldn't justify the total price of two of them, one for my wife and I - plus I couldn't get over the notch (still don't quite like it).

It's actually been a great experience trying Android out all this time, and some of the flexibility really does make some parts of iOS seem very outdated.

However I'm beginning to itch about having an iPhone again as a daily device, and I'm hopeful that Apple begin to stop price gouging so much across their product lines. Apple used to celebrate in Keynotes (a long time ago) when prices reduced on their products, so here's hoping!

 

[Icaras]

Me want the white 6.1" with stainless steel now!

 

[itsmilo]

It’s funny how these suggested prices look „okay“ when we would have laughed at those years ago. Gotta love how marketing works. Now it’s like „look. It starts below 1.000! That’s so cheap!“ forgetting when we had those prior for years

 

[azentropy]

Glad people are excited, but I don’t care for the trend towards larger and larger phones. If there was a rumor putting a 4.7” screen in a smaller body then I’d be getting excited.

 

[toph2toast]

Personally I hope the 5.8" does start at $899 because I'm looking to buy the 256gb version which will hopefully be $999. Unfortunately a larger drop in resale value is what you getting for buying the first year of a redesign with new tech in the device.

Except the fact that Apple (typically) doesn't do that... The Apple Watch Sport has been the same starting price since the original series, the iPhone's have gone slightly up in price. Same with their computers. I honestly can't think of a product that's come out in the Tim Cook era where the subsequent gen device is cheaper than the one its replacing.

 

[apolloa]

Right.. and then six months in they’ll half their orders for iPhones due to ‘lower then expected sales’..

I really don’t buy this ‘aggressive pricing’ baloany. But not long till we hear from the horses mouth now..

I’ll be shocked if the XS Plus starts from £900.

 

[FFR]

Right.. and then six months in they’ll half their orders for iPhones due to ‘lower then expected sales’..

I really don’t buy this ‘aggressive pricing’ baloany. But not long till we hear from the horses mouth now..

I’ll be shocked if the XS Plus starts from £900.

Yeah that didn’t happen.

 

[Mc413]

Not that it matters, but here are my thoughts on pricing.

6.1"- $899
5.8"- $999
6.4"- $1099

 

[jagolden]

Except the fact that Apple (typically) doesn't do that... The Apple Watch Sport has been the same starting price since the original series, the iPhone's have gone slightly up in price. Same with their computers. I honestly can't think of a product that's come out in the Tim Cook era where the subsequent gen device is cheaper than the one its replacing.

Yep. Unless you want to buy from the refurb store. I’ve done this several times and been very happy with the results. Can’t even tell you how old my 27" iMac is and it still runs like a charm. Haven’t bought a refurb phone yet, though. Did receive one when they screwed up replacing battery. Been working fine, no scratches and twice the memory.

 

[FriednTested]

JUST. ANNOUNCE. THE. DAMN. EVENT. ALREADY.

Possibly tomorrow. 15 days prior as usual.

 

[Baymowe335]

"Tim" can say it's the best selling iPhone (meaning ever) or best selling iPhone (meaning this quarter) or best selling iPhone (meaning it sold more than the other new iPhones) etc etc.

When all was said and done didn't the iPhone 8 outsell the iPhone X?

He said it’s the best selling iPhone in the lineup. I’m simply correcting people that say it doesn’t sell that well or wasn’t an absolute hit.

Numbers don’t lie.

 

[Ramchi]

Yes they did. I have an X so I am not in market for a new phone as I keep them 2-3 years. That said the other 4 people in my house using iPhones did not really care for the X any more than there current 7's. In fact none of them want to leave the button for Face ID. I imagine some of them will go with a cheaper 8 after price adjustments.

At some point the higher and higher ASP is going to cause a shift and not in Apple's favor. In my house I am the last person with a Mac for this reason. My daughter was shopping for a new laptop for her first year of college and went for a Lenovo Yogo, 16gig, 1TB SSD...etc....etc and saved $1000 over a comparably speced 13inch Macbook Pro. She will have that laptop for 4 years or more and Apple with their higher ASP on Macbooks ($1799 entry point for 8th gen 13inch Macbook Pro) lost a customer, probably for life.

I have a 2017 15inch Macbook Pro but with all the things I do not like about it over my 2013 15inch Macbook Pro (that I sadly sold) and seeing where the 2018's went, this will be my last Mac. I am even considering selling it and making the move to Windows now. Apple for our family will be a iOS only kind of thing, which I honestly think is Apple's goal. That is until they price more and more people out of the iPhone market.

I had 2013 late 15inch MBP have it to my son(doing college) got two 4K 16 GB i7 8gen 15 inch laptops for $2300 (HP Spectre & Lenovo Flex 5). No looking back! Could sell my 3 years old Dell Inspiron 15 inch(16 GB 4gen i7) for $750!

I don't miss anything so far

 

[jonblatho]

ITs the same form factor of the 6...
Curved edges. only difference is glass back but the style is the exact same.

What are you looking for, octagonal edges?

 

[Baymowe335]

You also posted the MacBook Pro 2018 had only a single issue (throttling, which they put it out as a "firmware" fix which clearly wasn't, pushing CPU to very high temps exposing board & components to all kinds of issues).

In addition to that, we have the below, and I'm not even bringing up Safari often not working, hard reset freezes, touch bar randomly stops responding, etc, because for people with more money than brains like yourself this is what a 3-4k machine should be like.

https://forums.macrumors.com/threads/2018-macbook-pros-crashing-with-bridge-os-error.2128976/

https://forums.macrumors.com/threads/macbook-pro-2018-speakers-crackling.2128234/

Stop embarrassing yourself.

I’m taking about iPhone and anyone saying the X is doing poorly or not so well is embarrassing themselves. I know the numbers very well and you can’t argue with them. iPhone revenue is up 16% y/y through 3 quarters.

The MacBook is fine.