maflynn
macrumors Broadwell
My issue with the Super Bowl halftime shows is that the artists being chosen don’t really represent the core fanbase. The Super Bowl is definitely a spectacle, but the vast majority of viewers are tuning in because they’re football fans. Lately, the performers selected haven’t aligned well with that demographic.The recent ESPN piece on the controversial choice of the SB halftime performer made clear the league's ambitions, and how they guided that choice.
For example, my daughters don’t care about football at all, but when halftime came around they showed up to watch the performance—and then left. Meanwhile, fans like me, who don’t enjoy the music choices, often just change the channel during halftime. From my perspective, that doesn’t seem like a win for the NFL.
You end up with people who don’t watch the game tuning in briefly for the halftime show, while people who are invested in the game skip the halftime show altogether. That’s just my opinion, and honestly, I don’t feel that strongly about it.