More cunning than a fox with a Masters in cunning...
A thought for a Sunday morning:
http://www.apple.com/itunes/starbucks/
In the UK, O2 - the network partner with Apple, has partnered with "The Cloud" to provide access to >7,500 public Wi-Fi hotspots an Apple iPhone user can use.
The US has the potential of a sly "The Cloud" equivalent potentially - Remember the the news of the Starbucks-Apple Music Store love-in announced ~September 2007?
But...
Seeing as they are rolling it out now, you'd think they'd be pretty ready come June. As of September 2007, there were ~6,000 wifi enabled stores. The company hopes to expand the Music Store ability through 2008, with all wifi stores completed by 2009 (an estimate from last year, they may be ahead of schedule).
The Apps Store comes in June. So Starbucks will get both users wanting to browse on wifi for music, but also those EDGE iPhone users might pop in to browse the App Store (and maybe the general internet if they open it up truly like "The Cloud" in the UK). Oh, and they'll probably order a coffee. maybe a little snackerel. Ka-ching.
The Music Store's layout - Features, Top Tens, Search and Downloads smacks of the upcoming Apps Store. Automatic syncing. Songs downloaded from the wifi Store are added to a playlist called "downloads". Apple has and is known for repeating the user interface across its products, training people up unknowingly to use their other products with ease. So their website incorporates features from iTunes, iPods, laptops etc. Currently, when the wifi enabled iPod/iPhone gets near a Starbucks, a button automatically appears on the display, showing what the current playing song is at that Starbucks, which can be purchased, and also showing the last 10 songs.
Anyone think Apple has a wifi point deal for general browsing on iPhones with Starbucks to be announced in June for the US?
FAQ: http://support.apple.com/kb/HT1691?viewlocale=en_US
Sidenote: http://www.theflip.com/ For anyone thinking Apple hasn't had an eye on video apps - I think it's just taken them a while to integrate video apps with the iPhone and the Apple application (Final Cut Pro, iMovie, iDVD etc). The flip is a big challenger in the video cam market currently - it's a best seller. And the thing is, it ain't all that - it doesn't have an amazing resolution, or memory (Up to 2GB, 60 minutes recording).
What it does have is a low price point, useable features, is great at low light video recording, 3 seconds from powerup to record. One button recording, runs on AA batteries.
http://www.theflip.com/products_flip_ultra_specs.II.shtml
So maybe Starbucks has a spot regarding the Music Store, the Apps Store link too, and if video is linked - there is definitely going to be some link to Youtube, and presumably the iLife suite, and also maybe to give some love it streams to an Apple TV.
Anyone think of other links Apple's going to suprise us with?
A thought for a Sunday morning:
http://www.apple.com/itunes/starbucks/
In the UK, O2 - the network partner with Apple, has partnered with "The Cloud" to provide access to >7,500 public Wi-Fi hotspots an Apple iPhone user can use.
The US has the potential of a sly "The Cloud" equivalent potentially - Remember the the news of the Starbucks-Apple Music Store love-in announced ~September 2007?
But...
Seeing as they are rolling it out now, you'd think they'd be pretty ready come June. As of September 2007, there were ~6,000 wifi enabled stores. The company hopes to expand the Music Store ability through 2008, with all wifi stores completed by 2009 (an estimate from last year, they may be ahead of schedule).
The Apps Store comes in June. So Starbucks will get both users wanting to browse on wifi for music, but also those EDGE iPhone users might pop in to browse the App Store (and maybe the general internet if they open it up truly like "The Cloud" in the UK). Oh, and they'll probably order a coffee. maybe a little snackerel. Ka-ching.
The Music Store's layout - Features, Top Tens, Search and Downloads smacks of the upcoming Apps Store. Automatic syncing. Songs downloaded from the wifi Store are added to a playlist called "downloads". Apple has and is known for repeating the user interface across its products, training people up unknowingly to use their other products with ease. So their website incorporates features from iTunes, iPods, laptops etc. Currently, when the wifi enabled iPod/iPhone gets near a Starbucks, a button automatically appears on the display, showing what the current playing song is at that Starbucks, which can be purchased, and also showing the last 10 songs.
Anyone think Apple has a wifi point deal for general browsing on iPhones with Starbucks to be announced in June for the US?
FAQ: http://support.apple.com/kb/HT1691?viewlocale=en_US
Sidenote: http://www.theflip.com/ For anyone thinking Apple hasn't had an eye on video apps - I think it's just taken them a while to integrate video apps with the iPhone and the Apple application (Final Cut Pro, iMovie, iDVD etc). The flip is a big challenger in the video cam market currently - it's a best seller. And the thing is, it ain't all that - it doesn't have an amazing resolution, or memory (Up to 2GB, 60 minutes recording).
What it does have is a low price point, useable features, is great at low light video recording, 3 seconds from powerup to record. One button recording, runs on AA batteries.
http://www.theflip.com/products_flip_ultra_specs.II.shtml
So maybe Starbucks has a spot regarding the Music Store, the Apps Store link too, and if video is linked - there is definitely going to be some link to Youtube, and presumably the iLife suite, and also maybe to give some love it streams to an Apple TV.
Anyone think of other links Apple's going to suprise us with?