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'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
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You couldn't be more wrong. It's smart marketing that has nothing to do with really attacking Apple. There's no discussion around patents. Amazing that you (and some others) feel so "attacked" or "offended" by such a campaign.
Wow, the Apple White Knights are in full force here. This isn't an attack on Apple. Put your swords away. jeesh.
I am sure the folks on the Apple Marketing team had a good chuckle as well.
I am sure the folks on the Apple Marketing team had a good chuckle as well.
Umm... That was the plan. Media should give about a few million worth of promotion tonight on the news.
Hey macrumours,
How much did you get paid to run this ad?
No, but when they see this company's name they will think of Apple, and that's usually a positive association.
So they will stop and consider the company, rather than overlooking the name and moving on.
Actually, 6S said somewhat quick sounds more like sixs -> success, maybe sexist. depends on accent. haha
Maybe Apple will just call it iPhone
Maybe Apple will just call it iPhone
You're wrong and I'm guessing you don't have the award winning 30+ years experience in advertising to back up your opinion like I do.
I'm not offended. I'm amazed, being in the business myself, that they are so unimaginative and lacking creativity.
I don't think they are attacking Apple, it's tongue in cheek. What you seem to fail to comprehend is they are giving more attention to Apple and the upcoming iPhone 6S, not their marketing firm. From this promotion do you have any idea of what kind of marketing they do? If you still say it works for name recognition, you'd have pointed out the other flaw. The Apple name overshadows the 6S Marketing name and no one will remember it. Finally, this is a short term marketing blip and well reinforced messages sell best. This is too short term and too lame to pay them back for much more than the gas to drive that banner around.
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6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in Times Square, reading "Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing."
6S Marketing has also tagged its billboards with a campaign hashtag, #WeAre6S, which it says it uses to "highlight our unique and fun company culture."
In the letter posted on its website, 6S Marketing goes on to say the company has heard rumors the next-generation iPhone will be called the iPhone 6s, and urges Apple to "reconsider" before detailing the company's long history.As we're now less than a week away from the unveiling of the next-generation iPhone 6s and 6s Plus, there would be no time for Apple to change its own marketing materials and packaging even should it choose to consider 6S Marketing's plea, a fact the company likely knows, making this more of a publicity stunt than a genuine request.
Apple's iPhone naming scheme has been the same for multiple years in a row, having kicked off with the iPhone 3GS. 6S Marketing's publication of its letter at this late date in Apple's development cycle suggests the company is simply hoping to garner some attention ahead of the September 9 introduction of the next-generation iPhone.
6S Marketing ends its open letter with the following: "Hopefully, this message will reach you in time and you'll reconsider leaving "6S" to the originals -- we've been rocking it since the millennium, after all."
Article Link: '6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
What does that even mean? Do you think this place sells computer hardware?
Look, it shows this place has balls, creates buzz, and is willing to go all out. A good trait for a potential marketer if I am a customer.
Also, I think there is a 90% chance they cleared this with Apple first. Perhaps a part of a quick agreement between the two not to have any future issues. I guarantee no one is serious or offended here.
No, I know 100% that they wouldn't have to clear this with Apple. There is no legal dispute, just confusing self-promotional marketing.
Right. I'm out of this thread. Some peoples reactions are beyond my comprehension. It's strange that for followers of such an imaginative and intuitive company, that seeing a marketing firm capitalise on something 'different' has irked so many.
Still, it's created a thread on here full of people talking about them which is what they were after. No press is bad press...
G'night.
Still, it's created a thread on here full of people talking about them which is what they were after. No press is bad press...
G'night.
You honestly have no idea who I am or what I do - so I wouldn't go making assumptions like you have. But thanks for your resume. I love when anonymous people give one to me because it definitely gives them credibility.
I haven't failed to comprehend anything. You have one opinion, I have another. As someone who loves and appreciates contextual marketing, this campaign is smart. If you don't see or what to credit them, that's fine.
Of course they wouldn't have to clear this with Apple. However I find little confusing about this campaign. What's confusing about the letter they wrote? It's very straightforward.
They're crazy for asking. This the whole reason the first iPhone was released in 2009; to work up to this September 9th...and cause brand confusion.
They might as well ask Apple for a 32GB base model - they'd get just as far.
I promise that 6S will have no other meaning to me than this phone.
They might as well ask Apple for a 32GB base model - they'd get just as far.
I promise that 6S will have no other meaning to me than this phone.
Lmaooo but wait! Look at the first product you see on their website hahaha.
More publicity for Apple and the iPhone 6S.
They will certainly not win any Addy Awards, or new clients, with this campaign.
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Great marketing opportunity for the 6S firm. And they're not surprisingly taking full advantage of it.
But here's the reality of trademarks, they're within specific industries. 6S might be their trade mark (if they bothered to trademark it which takes a filing) within the field of marketing firms but that does _not_ carry over to the field of phones, digital devices, etc. Likewise I could produce a line of Christmas trees called the 6S Xmas tree and trademark that - all's cool according to the trademark office. I would not be infringing.
So this is just a case of 6S Marketing firm riding the coat tails of the _FAR_ larger company Apple. It's a great opportunity for 6Sm but no infringement is occurring.
But here's the reality of trademarks, they're within specific industries. 6S might be their trade mark (if they bothered to trademark it which takes a filing) within the field of marketing firms but that does _not_ carry over to the field of phones, digital devices, etc. Likewise I could produce a line of Christmas trees called the 6S Xmas tree and trademark that - all's cool according to the trademark office. I would not be infringing.
So this is just a case of 6S Marketing firm riding the coat tails of the _FAR_ larger company Apple. It's a great opportunity for 6Sm but no infringement is occurring.