This was a well thought out idea, they even used clean white , just like apple parckaging. It benefits both the apple product and especially 6s marketing. Sitting across the ocean, in the southern tip of Africa, I now know about the company called 6s. I know it's basic history, that is has years of experience and most importantly, they know how to time and parckage their message very well. White clean billboards (like apple parckage ng) are just a cherry on top. This is a well timed campaign. It's impossible for apple to change its marketing strategy and parckaging now, and they know it. They don't want it to change either hence there is no court interdict to try and stop apple from using the name. GOOD PR! Doing so would have made 6s appear as if they are attacking apple. It would have distored the message the company is trying to send across (by using white branding as apple does), that they, 6s , are actually apple friendly.they have placed themselves in a position where there could be futhi working relations between themselves and apple.
