So does Apple: Steve Jobs. Everything you describe above, he does. He just doesn't do it on a blog.
So, do you think Apple is out of line?
Heheh... I appreciate your response; at least we're keeping this fun.
If you are asking me if I equate Brimelow publicly saying "screw you, Apple" on his company run blog, and John Dowdell
calling Apple unethical on Twitter -- both extremely public platforms -- with Jobs saying Adobe has been lazy in their support of the Mac in a closed-door company meeting, the answer is No.
If Jobs wrote an email to every Apple user saying "Screw Adobe, they're lazy!" you'd have a point.
If Apple released an iPhone app called "Screw Adobe", you'd have a point.
If Apple released a press release, or Jobs said during his keynote "Screw Adobe", you'd have a point.
But none of that happened. In fact, Apple has been very careful not single out Adobe -- or any other company. So don't try to set up some b.s. false equivalency. Adobe have been beyond the pale.
You are right that Jobs talks up his products. So maybe it's unfair to criticize Adobe for needing to hire someone to talk up theirs -- maybe the heads of the company aren't very charismatic and don't like the spotlight; maybe they do need voices out there retaliating against all the gripes about price gouging and terrible refresh cycles; I don't know.
What I do know, however, is that I haven't seen a whole lot of talking up their products from them. I've seen some awesome video of the new Photoshop that certainly speaks for itself -- but what I've heard from the "evangelists" has mostly been defensive blather on how a product that everyone in the industry agrees isn't
really that great, is actually not all that bad.
All the time, the world is waiting for them to deliver Mobile Flash... and waiting... and waiting...
And the noise around 3.3.1 has been amazing. I mean, Adobe have got to be morons to put developers in an "us or them" position the way they've been doing. Sure, developers buy and use Adobe's products, but Apple's products
help developers make money. I wonder what's going to happen when the App Store continues to be a huge success and developers don't leave? Does Adobe think Apple won't remember? That they won't introduce competing products because Jobs doesn't want Mac users dependent on Adobe's whims ever again?
If this is their idea of "P.R.", I'd hate to see what it looks like the other way.
But that's a different conversation completely. I most definitely agree with you on one point though -- Allard has a SERIOUSLY Single White Female thing going on for Ive.