Ok, how about instead of archaic we call it a terrible experience?
I've been using bluetooth headsets for over a decade. For the past 5 years I've been using some combination of bluetooth buds as the ONLY headphones with my iPhone.
Two things make the AirPods quite "a new thing":
1) W1 and seamless pairing to all devices - I use a combination of 2 different headsets (single bud and stereo buds) with a Watch, iPhone, iPad and Mac. And switching between devices is an absolutely terrible and annoying experience.
2) Fully wireless buds. These are quite new (very few others on the market, and the ones that are on the market are more expensive and lack the W1). I absolutely cannot wait to have zero wires when using these (as I suspect many people are).