The pricing on this slide confirms:
iPhone Xs Plus: US$999
iPhone Xs: US$899
iPhone Xc: US$699
Wow the Xs is going to be cheaper than I thought.
I presume that’s 64 GB at entry level.
At that price & capacity, Apple are going to sell a tonne of these. We’re probably looking at IPhone 6 levels of units being shifted.
I guess Apple feels it can take that pricing as there’s going to a ‘super’ upgrade cycle that'll be triggered.
And they’ll be lots of shutterbugs shooting 4K (will the camera be 5k?) and will thus aim (geddit?) for the much more expensive 256 GB version (if Apple copies the 8 capacities which I’m sure it will).
The naming is much more sensible too. Plus always sucked but not as much as Max. And at least people know what it means.
And Pepsi’s lawyers won’t have to work weekends preparing writs to fire off at Apple.
Funny though, it made me think of the 5c again.
I know it’s very very wrong (and I never owned one) but I liked that phone!
I mean, who didn’t secretly want to own the bright yellow version? Ok only me...
It was one of Apple’s most misjudged phone models as they thought they were going to sell loads but everyone wanted the faster, Touch ID enabled & let’s face it, classier looking, 5c.
And we probably have it to thank the 5c the bright oversaturated current look of iOS which was intended to match the 5c.
Hmm. Maybe now I don’t like the 5c as much after all!