Hey Michael,
My point is that I believe the 'leaks' are not really leaks, but rather, shrewd marketing by Apple to increase buzz and market share, hence my thread title referring to TC's doubling down on security.
You are 100% correct in that Apple will never have a majority of the smartphone market, nor PC market, for that matter, but to keep shareholders happy and profits rolling, you need great marketing to go with great products.
What is interesting is that there are 'leaks' about the iphone but not one single, photo, image or reflections about the watch, just rumors on this board and ohters. Which lends support to my contention that Apple either leaks or allows other to selectively leak things where they need or want additional spin. BTW, when the original iphone came out there were no leaks and the same holds true to the pads, mini and maxi.