Just make it bloody thick enough to not have to have a protruding camera and we'll all enjoy the better battery life.
Seriously, are Apple this out of touch with what the majority of people want since Steve Jobs died? Does Jony Ive live in his own little bubble where "thinness" is the be-all and end-all of everything at the expense of performance and usability?
I guess Apple are getting desperate for a USP with the iPhone rapidly falling behind on spec sheets to competitors and being thinner than them is the only trump area left.
Thinness at any cost was Steve Jobs' ideal. He merely found a compatriot in Jony.
iPhones have always been behind on spec sheet since the first model. There were much faster processors than 400MHz when the iPhone was released. 3G. Copy & paste. Etc until the end of time.