You're a joke. You think NFC matters when ios7 brings in airdrop? AirDrop is so much better.
You can get covers for the iPhone in any colour you like - why are people getting excited about this? This is not an innovation, although Apple will certainly market it as revolutionary.
You can get covers for the iPhone in any colour you like - why are people getting excited about this? This is not an innovation, although Apple will certainly market it as revolutionary.
She (Paris Hilton) will thank him (Tim Cook) in her own personal way! #
This is what I imagine Steve having said to this idea:
Cook: Marketing reports show that we need to generate more excitement for the new iPhone 5S. It's been recommended we do a gold colored phone, and break from traditions of our brand, the rappers, celebrities, and grandmothers will love it.
Steve: How about instead of trying to make a product which isn't exciting enough better, we improve the actual product.
Cook: But the product is ready to ship. We're having initial runs made.
Steve: We're going to throw out all the the gold colors iphones we've made. I don't want a single one to see the light of day.
Cook: But that's a waste of $137 million dollars in production costs
Steve: And how much do you think the value our iPhone brand is worth? 500 Billion dollars. Doing anything to cheapen that even by a fraction of a fraction of a percent. Even by 0.1% means that we are losing money. I want the gold iPhone destroyed and the person who approved this ridiculous business shortcut fired.
Cook: I see your point.
Can't innovate, my ass.
This is the major improvement of 5S comparing to 5?
To me this says "We have run out of innovations, and are taking the easy way out: a new color".
This is not a good sign.
I'd buy one in Hello Kitty pink if they've fixed the anodizing process to make it a little more scratch resistant.
You are going to post this in every thead about the gold iPhone arent you?
Hmm an iPhone for those with no taste, are in gangs, or in rapper music, or like to pop a cap in ya ass, or you want to make up for the lack something else.
Yeah, nice one Apple....
IF true.