It'seems very possible apple caved in their demands to take cut out of every amazon sale. Everybody seems to think amazon, Vudu and whoever should get their movie app on the apple TV but seriously name all these devices not made by Apple that apple puts their movie app (Itunes) on? A person is better off today if they are not already stuck in iTunes and use a roku that not only does 4K but also is the one box to rule them all, if your not stuck in itunes.
Seriously??? Caved???
Are you telling me that if Apple did reject Amazon when they download the ATV SDK and made an App. That Amazon would not use that fact to beat Apple over the head each chance it got while promoting their own streamer???
Also even with the older ATVs no one was "stuck" in iTunes. Only if you are so impatient you could not wait for a movie/tv show to hit Hulu, Netflix, HBO, Showtime etc. I have personally done just this.
You do NOT have to buy from iTunes.
You have no idea what was going on between the lawyers, so take a pill.
There is no doubt blame to go around. Apps for the major content providers involve lawyers and a contract. It's not some basement dweller with nothing to do submitting a fart counting app for approval.
The only place where lawyers would come in would be between Amazon and the content owners.