Amazon Takes on iPad in New Commercial

[blackcrayon]

Obviously the Kindle is not targeted to people who still live in their parents' basement.

Are people that live in their parents' basement locked down there?

 

[Serelus]

Lmao apple got serverd?

It's not even an iPad the guy is using seriously? where the hell is the home button?
And not even my iPhone is that dark at full brightness, so I doubt the iPad is.

 

[WestonHarvey1]

Lmao apple got serverd?

It's not even an iPad the guy is using seriously? where the hell is the home button?
And not even my iPhone is that dark at full brightness, so I doubt the iPad is.

It seems fairly reasonable. In bright sunlight that's about what mine looks like at full brightness.

 

[fxtech]

You're an idiot if you take either device to read near the pool. You're asking for water to kill either device. $6 paperback beats both products.

You're further an idiot if you sit out in the direct sun for any length of time you would be reading a book. Good luck destroying your skin and dealing with skin cancer.

Another basement dweller.

My wife and travel to islands frequently and she reads fast. We spend a lot of time lounging by the pool/beach. That $6 paperback would have been finished by the time we got off the plane. With a Kindle she can load 20 books on it and it weighs less than a single book - she can hold it all day if necessary.

Also there is the cool stuff called SUN SCREEN. Go ask someone about "te Google", then you can find out what SUN SCREEN is. While you're at it, rub a couple brain cells together and think for a second; maybe you'll realize there are people out there with difference interests/desires than you.

 

[I WAS the one]

God,

It's me Rob again. I know I haven't been to confession in a long time. But I think it's time we have a talk. The iPad's screen is unbelievably glossy. Is there any way in your infinite power to have an anti-glare screen on it? It would really allow for better viewing outdoors, and it would save the world from these annoying ads. I would suggest that you might want to check with your boss, Mr. Jobs first.

Rob

Please, I got an iPad with an anti-gloss screen protector that cost me 25.00 bucks. That ad is great, but the iPad works very well with the screen protector.

 

[bminata]

Apple can easily refuted it with an ad depicting the man reading on the bed with his wife/girl sleeping at the side, without any lighting in the room.

Now, think of it. Is it more frequent and practical reading in the comfort of room or reading at the pool side in the risk of sunburn?

And, guys, half the population on the globe try their best to avoid direct sunlight.

A bright screen in a dark room will hurt your eyes even more. Face it, Kindle screen is easier in the eyes for prolonged reading. I have both - I use Kindle for novels and the likes, and iPad for casual browsing or use the Apps. Both have their own place and function. C'mon.. why should Apple fans be offended with this ad when Apple does it all the time against Windows?

 

[likemyorbs]

Hope Apple releases a revised Ipad soon.

Full Flash Support

and then I will get one.

Nope.

 

[WestonHarvey1]

Please, I got an iPad with an anti-gloss screen protector that cost me 25.00 bucks. That ad is great, but the iPad works very well with the screen protector.

It's not glare that's the problem. The problem is the ambient light on a sunny day. The world becomes far, far brighter than the iPad's screen. Our eyes are good at adjusting to it - at the expense of lesser light sources appearing dark.

 

[fxtech]

5 minutes later, she turns to him:

"Excuse me sir, how are you web browsing, playing games, and watching video on your e-reader?"

"Silly bitch, it's an iPad."

So this is after they went inside?

 

[fxtech]

Are people that live in their parents' basement locked down there?

With some of the comments here, yeah, it seems so!

 

[WestonHarvey1]

My wife and travel to islands frequently and she reads fast. We spend a lot of time lounging by the pool/beach. That $6 paperback would have been finished by the time we got off the plane. With a Kindle she can load 20 books on it and it weighs less than a single book - she can hold it all day if necessary.

Seriously, people who don't get this need to go anywhere people hang out outside. Pools, beaches, quads, office campuses. You will see tons of people reading books. It really is something a lot of people like to do, and if any of these people would like an e-reader, they're going to be better served by a Kindle than an iPad.

 

[ikir]

The Kindle is better for reading for me as it gives me much less eye strain than the iPad.

iPad is for 1000000 things, gaming, browsing, multimedia, web surfing and go on, Kindle is for reading. It would be incredible if Kindle failed also at reading!

 

[Hastings101]

With all the comments on skin cancer I'm going to have to guess every MacRumors user is nocturnal or lives in some strange nation where sunscreen is illegal

 

[ikir]

5 minutes later, she turns to him:

"Excuse me sir, how are you web browsing, playing games, and watching video on your e-reader?"

"Silly bitch, it's an iPad."

Best post ever on Macrumors. LOL

 

[AAPLaday]

iPad is for 1000000 things, gaming, browsing, multimedia, web surfing and go on, Kindle is for reading. It would be incredible if Kindle failed also at reading!

Good job IMO its better than the iPad for reading then

 

[LagunaSol]

For reading, I consider the Kindle superior in every way to the iPad

Books with photos? Interactive books? Magazines?

 

[celo48]

Cute try, think it'll change how fast iPads are selling? Nope.

Amazon does not want to change how fast iPads are selling. They want to get customers who want to buy a ebook reader and for A LOT less than the iPad.

 

[havi89]

woah!!!

That was awesome and that girl was hot. #TeamKindle !!!! hahaha

 

[mohrt]

Has anyone tried anti-glare covers for iPad? Do they work? Something like this:

http://amzn.com/B003C12Z98

Yes the Kindle is better for reading books in direct sunlight. It is also a single purpose device. This is like comparing a stop-watch to an iPhone.

 

[KnightWRX]

funny how you try to sound smart but completely misspell completely...but i digress...just turn up the damn brightness.

You can't set it higher than 100 percent. This isn't the spinaltapPad where it goes to 11.

 

[Serelus]

Has anyone tried anti-glare covers for iPad? Do they work? Something like this:

http://amzn.com/B003C12Z98

No one ever had the need to. They did not use an iPad in the commercial, so we can't be sure iPad looks the same in such circumstances.

 

[leroypants]

The cult of apple is amazing, it's sad how its members are attacking this ad while frothing at the mouth with rage. It is pathetic how personal some people take over the slghtest criticism of an apple product. What is even more pathetic is how they are slaves to a logo rather than a product. If apple releases a product exactly like the kindle to compliment the IFAD, the zealots would be fawning over the genius of Steve.

 

[G5isAlive]

5 minutes later, she turns to him:

"Excuse me sir, how are you web browsing, playing games, and watching video on your e-reader?"

"Silly bitch, it's an iPad."

and at $499 it cost me less than that laptop sitting up in your room charging...

 

[AidenShaw]

funny how you try to sound smart but completely misspell completely...but i digress...just turn up the damn brightness.

The language police would note that you failed to capitalize "I", and didn't capitalize the first letter of your run-on sentence.

A simple typo in spelling a word isn't a mark of stupidity, by the way.

 

[yojitani]

I wouldn't mind if Apple finally abandoned glossy screens.