Well, that's a good point, I guess, but what I was talking about is something that's built into the OS itself, the design of the home screen, the way the overall product works. What you're talking about is something that I would again need to delve into a discreet app for. If the iPhone and iPad (which I both use daily) are any indication, Apple has no intentions of ever letting us install apps on Apple TV that will have that sort of customization power over the device's UI/UX. When Apple stated at their recent event that "the future of TV is apps," I thought, gee, I really hope not. I want a device where these streaming services (Netflix, Amazon Prime, Showtime, etc.) are more or less just content pipes that feed a well thought-out, integrated UI/UX. Beyond the voice-controlled Siri search, I really saw nothing in the new Apple TV that moves us closer to that ideal and I believe there's very little any company other than Apple can do to further move the Apple TV in that direction. That said, there are some who believe that a radically overhauled UI was originally planned for the new Apple TV to coincide with the launch of a new Apple subscription video service (their answer to Sing TV or PlayStation Vue) and that once that service finally rolls out (if it ever does), we'll see that new UI.