Because not everyone will. I suppose they will adjust pricing if necessary based on units sold.
Article links Prosser’s previous rumor, not sure if others have made price predictions. Kuo usually makes (multiple) guesses on pricing, but he never has any inside info.That’s not what previous leaks have said
Give less,
Charge more!
This year there was a $50 price cut; Apple knows people won’t pay “whatever”. They knew very well that they’d sell more at $699 than $749.Yes, release a phone $50 more than last year's that has a smaller screen: that'll make sense to average consumer.
Or Apple knows that we'll pay "whatever" for a small phone with up to date specs. I blame MR forums for that 😂
I’ll still probably buy it, but why doesn’t Apple just absorb the cost this time around? Technology only gets cheaper over time? Why can’t they take a slight hit to the profit margins for this model and before they know it, things will settle down? They’ve got to be doing amazing with their magical services like Apple TV+, Apple Music, Apple News, and their runaway success with AirPods.
Being slightly sarcastic on the Apple TV+ and News😅
Technology only gets cheaper over time?
The focus is on screen size here. I'm not sure how long you've been around on the forums, but there's been many people through the years that have shouted here "I will pay ANYTHING for a 5-sized devices." (Even 4 size is thrown out there every once in a while, haha)This year there was a $50 price cut; Apple knows people won’t pay “whatever”. They knew very well that they’d sell more at $699 than $749.
There was lots of talk on tech podcasts/boards about skipping the first generation of 5G iPhones, due to the fact that 5G isn't on the immediate horizon for quite a lot of people. Living in central Illinois, using AT & T as my carrier, I've heard basically nothing about 5G. So, perhaps it would be a good year to stick with my iPhone 11 ProMax, even though I pay for the option to upgrade every year.