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Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

$750 is $250 more than the last phone I bought, the 128GB iPhone SE in 2017 for $500.

Considering My previous two phone purchases have been "old" models (iPhone 5c in 2013, iPhone SE in 2017) and I've generally gotten roughly three to four years out of them, I can imagine getting five years out of a "current" iPhone bought new.
 
This doesn't align with the Apple' historic pricing strategy.

It would make more sense if iPhone 12 starts at the same $699 as last year. ( Usual Tag line from Apple ) But if you wanted the iPhone 12 6.1", you have to pay $799.

Both Model starts at 128GB which means compared to $749 you are really paying $50 more compared to last year.

Also worth mentioning $699 and $799 is also the iPhone 8 lineup starting price. So this is inline with Apple's pricing strategy.

Pro will should get a $100 bump as well.
 
I'm likely to upgrade (I have an XR right now, and my wife just got a new iPhone SE2). I don't care about the charger or Earpods since I have plenty—if they were to give a slight discount on AirPods Pro with purchase I would possibly add that to my order though.

I think Apple will keep the same price regardless since it looks bad to remove things and increase the price. However, I won't be very surprised if I am wrong.

Am I the only person not to care about 5G though? I don't care if my phone downloads things faster, it is fine for me right now. Besides, I'm almost always on WiFI anyway, so 5G is no big deal to me. I'd rather have a lower price than 5G. (I understand that my home network is on Fiber 1GB up/down, so for people that don't have something that great maybe 5G is important.)
 
mattopotamus said:
The early rumors of $550-$650 had me tempted, but the 5.4" looks like it will be closer to $1K to get any meaningful storage unless they up the base to 128gb. Guessing I'll stick with the 2020 SE.
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$550 was a ridiculous guess. Why would anyone think that adding OLED and 5G would knock $150 off the price? Just because the display is .4” smaller? That’s absurd on its face.

If the rumor had been that Apple was adding $300 for 5G like Samsung did, that would’ve been more credible.
 
ouimetnick said:
I’ll still probably buy it, but why doesn’t Apple just absorb the cost this time around? Technology only gets cheaper over time? Why can’t they take a slight hit to the profit margins for this model and before they know it, things will settle down?
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Because unit sales will already be down from covid, so they certainly aren't about to reduce their margins at the same time.
 
The iPhone XR is perfectly acceptable and is my favorite iPhone thus far, so I will be keeping it as long as possible. The age where the difference between these phones are so drastic is over and, honestly, not worth the price IMO.
But they will still sell.
 
Well, I am in no hurry. Still have my 7+. Can hold for a little longer when carriers offer BOGO promotions.
 
Shrinkflation, that's all this is. This is how / why the Fed can say inflation is too low and needs to be higher, :(
 
Think i would jump off the Apple update cycle and climb aboard the eBay used cycle. This is just getting stupid.
 
PickUrPoison said:
$550 was a ridiculous guess. Why would anyone think that adding OLED and 5G would knock $150 off the price? Just because the display is .4” smaller? That’s absurd on its face.

If the rumor had been that Apple was adding $300 for 5G like Samsung did, that would’ve been more credible.
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Considering there are 4 new iPhone 12s launching, it is not that ridiculous. This means the larger non-pro will be closer to $1K at the base price.
 
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mattopotamus said:
Considering there are 4 new iPhone 12s launching, it is not that ridiculous. This means the larger non-pro will be closer to $1K at the base price.
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Considering that Apple’s adding OLED and 5G, expecting a $150 price decrease was absolutely ridiculous. A $150 price increase would easily be believable, which would put it at $849.
 
icanhazmac said:
Its just bad optics, I don't really care about the charger or EarPods but if Apple were smart they would have launched the phone at ~$25 less than the previous model and said "See, we didn't charge you for them!".
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Or said during this time of so many being out of jobs and worldwide we decided to try and not screw everyone over.
 
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I'm fine with not having a charger included, I'm still using the same cheap $26 7.5W "ZeeHoo" Xi charger with my iPhone I used with my Samsung phone earlier. I gave the Samsung phone to my son but he already had a charger as well. So the original chargers for both phones are still in their boxes.

As for price increase, that sucks, I guess they're maintaining their target profit margin and marketing shows sales will still be there with the 5G super cycle. Fortunately my iPhone XS will last for years to come. There's no problem with cell congestion around here which is what 5G fixes, so I won't be needing to upgrade.
 
JorbNorb said:
Those old enough to remember the first 4G devices and the service charges for nonexistent 4G service should be wise enough to not jump on 2020 iPhones solely for the 5G capability.
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5G is not ready in the US. But its a world market.
 
imola.zhp said:
Probably the first time I'll skip my 2 year upgrade. XS is doing great, doesn't seem like I got it almost 2 years ago.

iPhone 2008
iPhone 3GS 2010
iPhone 4 (white - late intro) 2012
iPhone 6 2014
iPhone 7+ 2016
iPhone XS 2018

I'll wait for whatever they call the 2021 phone. I also said this about my 7+ but caved because that phone was GIGANTIC.
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My wife has an Xs, and it‘s still an amazing phone. Crazy fast, terrific camera, wonderful screen.
 
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boss.king said:
This isn't going to go down well. What I believe the need to do is announce it as follows.



Either way, people are going to be mad because Apple stuff doesn't need to be as expensive as it is to begin with, but depending on how they frame this I feel it could turn a lot of people away.
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  • What about the fact that the more expensive to produce OLED is now in all phone's across the lineup?
  • What about the fact that the more expensive 5G antenna are included in some of the phones?
  • What about the fact that the EU is now requiring a higher standard of charge than apple has previously done?
  • What about the fact that shareholders (it's a corporation) are already have a set expectation of margins, based on decisions made prior to the EU charge requirements?

There are reasons, but them just eating the cost is not really logical either.
 
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