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Android U.S. Ad Request Market Share Surges Past iPhone, iPhone and iPod Touch Device Mix Detailed

Swift said:
Why, yes, yes they do. But you're not suggesting that the "Do No Evil" company would... No, that couldn't BE! Only APPLE is the axis of evil in computing today.
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Hmmm, I can picture you and humblecoder with your tinfoil hats on....

Funny, until now, nobody here ever questioned AdMob's integrity, perhaps because until now the numbers always favored the iPhone.

Anyway, I like my iPhone 3G S, but will probably go Android when the time comes to replace it. I am just fed up with Apple's i-things, and the continuing lack of Flash support is a deal-killer for me.
 
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 3_1_3 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7E18 Safari/528.16)

macUser2007 said:
Swift said:
Why, yes, yes they do. But you're not suggesting that the "Do No Evil" company would... No, that couldn't BE! Only APPLE is the axis of evil in computing today.
Click to expand...

Hmmm, I can picture you and humblecoder with your tinfoil hats on....

Funny, until now, nobody here ever questioned AdMob's integrity, perhaps because until now the numbers always favored the iPhone.

Anyway, I like my iPhone 3G S, but will probably go Android when the time comes to replace it. I am just fed up with Apple's i-things, and the continuing lack of Flash support is a deal-killer for me.
Click to expand...

To be perfcly honest, Android beating the iPhone in ad impression stats could be seen as suspicious, especially around the same time as Google acquiring them.

The only thing I have an issue with is why would they do it?
 
This is not a comparison of smartphones overall, just the in the US. It is not a comparison of iPhone OS vs Android OS, because it excludes the iPod Touch. It's not a comparison of ad sales overall because it is just Ad Mob.

There are two things about the headline that are deceptive: 1) it says "U.S. Ad Request Market Share" when it's really just Ad Mob; and 2) the inclusion of iPod Touch in an unclear clause makes it sound like Android passed iPhone and IPod Touch together, which is not what the article says.
 
It's Apple's Fault Anyway

It's their fault the Android OS is so much more popular. Remember that Apple initially had the upper hand with a breakthrough cellular device. But after the initial release of the iPhone...they got lazy. For 2 years there was no video recording...no MMS...no Bluetooth music (Even now theres no track skip available on Bluetooth)...no Multitasking...Low resolution....Carrier Exclusive

Instead of releasing amazing new versions of the iPhones, Apple decided to look at profit instead and release only small updates to its hardware. Remember that it wasn't until sometime late last year that we finally got MMS. And tethering is not even allowed in the U.S. Why? Cause of the iPhone's exclusivity with Att.

The same thing is happening with iPad. The only reason they didn't include a front facing camera is because they will have something to advertise about in the second version of it.

If Apple's next iPhone doesn't catch up soon enough, it's going to end up having the same fate as their Macs. Expensive, stylish, and well worth their price...but relatively low market share.
 
ChazUK said:
...


To be perfcly honest, Android beating the iPhone in ad impression stats could be seen as suspicious, especially around the same time as Google acquiring them.

The only thing I have an issue with is why would they do it?
Click to expand...


Not really. They live by their reputation for such stats. This would be fairly easy to see through, and nobody would risk their business just to get a 15 minutes headline fame.

It makes sense - Android is growing fast in the US, as it is available on virtually every major carrier.

Also, Android 2.1 has pushed the UI of Android to within breathing distance of the iPhone, so Android is looking more appealing. I expect the introduction of Android OS 2.2 at the Google O/I in May, as well as the new phones being introduced, like the HTC Incredible, to only accelerate this trend.
 
I have an Android phone and a iTouch. I see a lot more ads on Android than the iTouch and I think the reason is I am willing to buy apps for the iTouch but not the Android phone. I buy the apps for the extra services they offer and so I DON'T see ads. Until Apple decides to make a iPhone for Verizon I am stuck with Android
 
Where do the ads they are talking about here appear on the iPhone?

Are these all the ads you might see in Safari (from AdMob) AND all the ads you might see in ad supported apps (from AdMob)?

Or just one or the other, or what?

In any case, Andriod is doing great.

These numbers might be a little skewed toward Andriod, if you assume that iPhone users have a higher app/browser usage ratio than android users (because there are more and better apps on the iPhone) and that admob is more prevalent on the web than it is in app store apps. Still, I don't see how you can doubt these very strong numbers mean Andriod is doing very well.

[ Edit: e.g., see the post directly above this one ;) ]

Hm...

In the future numbers from AdMob will probably skew more and more toward Android: Apple's iAd will become the dominant ad platform for iPhone apps (assuming Apple doesn't completely blow it) while Google's AdMob will dominate for Android apps.
 
Doesn't make sense. Android-based phones have about 5-6% of the smart phone market and iPhones account for 24%. Am I misreading this info somehow?
 
Let's not minimize the importance of this. It's a big deal. Grats to Google, keep the pressure on. This sort of competition is good for everyone.
 
PhoneI said:
Ad traffic, not web traffic.
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Good point.

I'm not sure of the overall significance of this, given this is based on AdMob's numbers.

On iPhone using the AppStore, people are much more likely to pay the upfront 99 cents for an application. This means there are less apps with ads in them. On Android, tons of the apps you download have ads in them because people are less likely to pay upfront.

There really is something to be said for the whole tight integration between iTunes, music purchases, application purchases etc as far as encouraging people to actually pay what is seemingly a nominal fee for applications.
 
I don't understand why people dislike Android.

Blackberry is kind of Windows XP of the smartphone world, still large marketshare with fairly cheap models, but not very user friendly. iPhone and Android are leading the market. This does not leave much room for Microsoft, Palm, Nokia and whatever internal OS versions other large handset makers are working on. It does not look like smartphone market will have one dominant OS as with the desktops. Still, it is not clear how many this market can support in the end. Three, four, five? It will be very interesting to watch how it all shakes up.
 
miketcool said:
No, no.

Google = Evil
Apple = Evil with stronger cult following
Profitable Corporation = More Evil
Consumers = Stupid
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LOL! You are minimizing the evil that is Google, which is becoming more apparent to me (a one-time fan) every day. Apple may have a firm, evil grip on my chosen hardware/software computing experience, but Google is trying to get a firm, evil grip on everything about me, and all information I want/need access to.

Apple's evil is easily avoided if one chooses to (by choosing another evil like Microsoft???). Google, on the other hand, is becoming scarily intrusive in a far more potentially sinister way. How does one avoid Google exactly?
 
Surprise surprise. Apple sticking to a single carrier, while Android is in all of them.

Really...how shocking that people who haven't switched to the lovely AT&T by now will not and will instead get another smartphone. Really...it's shocking! Nobody could have anticipated this!
 
ScottishDuck said:
I see a hell of lot more ads on my iPhone than on an android device.
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I see a hell of a lot more ads on my iPhone than any other android device too.
It helps if you don't own an android device. :rolleyes:


//Doesn't own an Android device. :p

MarlboroLite said:
Surprise surprise. Apple sticking to a single carrier, while Android is in all of them.

Really...how shocking that people who haven't switched to the lovely AT&T by now will not and will instead get another smartphone. Really...it's shocking! Nobody could have anticipated this!
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I agree.
People tend to not like to have to learn a new device (same reason many people are fanatic about their OS choice).
So if someone can keep their same phone when switching carriers, instead of having to pay for new hardware, they will.
So knowing that the iPhone is ONLY on AT&T (unless you jailbreak, which few know how to or want to) then you're FAR less likely to purchase it.
BIG selling point of Android handsets over the iPhone, and I wouldn't be surprised if that (in addition to Apple's nanny-store and horrible treatment of devs etc) is a killer for their market-share.

YOU HEAR ME JOBS!?! OPEN THE DA%$ THING UP!
 
No, Android Did NOT Just Pass iPhone is Mobile Web Traffic

Business Insider

Google's Android platform is gaining ground on its rivals in the U.S., such as Apple's iPhone and RIM's BlackBerry.

But Android did just NOT pass the iPhone in Web traffic in the U.S. last month, despite a story on TechCrunch with that assertion as the headline.
Based on recent comScore data, we estimate that iPhone-based web traffic is still at least 2X Android web traffic in the U.S.

So why did TechCrunch get it wrong?

The TechCrunch post is based on the latest monthly ad statistics from AdMob, a mobile ad network that's being acquired by Google. Specifically, one graph in AdMob's report showed that in March, Android's percentage of ad requests in AdMob's network surpassed the iPhone for the first time. (In the AdMob chart, Android ad requests are presented in red, and iPhone in dark blue.)

TechCrunch takes this to mean that Android Web traffic exceeded iPhone Web traffic. "AdMob measures mobile ad impressions, which is a proxy for overall traffic," TechCrunch's Leena Rao explains.

That's simply not accurate.

While Android's user base -- and Web traffic consumption -- is growing and could eventually rival Apple's, AdMob's ad request data is NOT a proxy for mobile web usage in general.
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Well, considering Flash runs on Android, it's not really surprising that it registers more ad impressions than an iPhone. Impressions, interactions, click-throughs, and all other sorts of metrics occur with more frequency in Flash based ad units.

Depending on how they count an impression, this could lead to an statistically significant valley that has nearly nothing to do with market penetration. Since we all know there are vastly more iPhones out there, my guess is that Android is overly represented in this metric.
 
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