Oh please, how about you stop sounding so elitist yourself. You know EXACTLY what you're getting into when you go to a Tiffany's. You don't just stumble into one of their stores. I would know since my wife's engagement ring & wedding band are from there.
With Apple, they were never known for "luxury" wear goods. The whole purchasing experiencing for the gold watches just screamed elitism. Those scoffing, myself included, is because Apple is a tech company, not a luxury jewelry company.
What's wrong with offering gold watches to people who can afford it, though? You can still go into Apple and know what you're "getting into". If a company sells a product that ranges from $349 to $15k (or whatever), that doesn't seem very elitist to me. It sounds like smart product development. People bought those slow-ass gold first gen watches. But to offer the same product at a more affordable price point ($349) totally disproves your condemnation of Apple being elitist. People who don't understand that logic sound bitter they can't afford the high end models ¯\_(ツ)_/¯