With Steve Jobs alive , this years iPhone would have ditched the SIM and SIM card and TouchID on the back wouldn't have ever been an option on the table.
Nowadays rumors consist of:
1.- What Apple is expected to do (taking into account the way Apple worked with Steve on charge)
2.- Apple has problems to meet demand, low yield rates, things that are expected to be done, won't finally be done
3.- Apple is will do something similar to competitors, but for no reason, price of something that competitors released months ago, will be a lot higher. Normally Apple has been able to introduce new features without increasing the price, but now we assume that the price has to increase to a introduce a feature
4.- The product that Apple releases is great and all stupid reasons for not doing (1) are justified.
Why do we have MacBook Pros with 2 TB3 ports instead of 4?
Why do you wait 4 years without updating MP to realize you want to change the design?
Why don't you use UBS-C for all?
Or start including USB-C to lightning cables with your i-devices?
Why do you make iOS features new device specific if we know they could be enabled by software on older devices?
Battery Time remaining indicator on Macs?
Lightning for charging wireless keyboard and mouse instead of USB-C?
Camera bumps on iPhones?
Glowing Apple logo on MB?
Keeping a phone design for 3 years?
Releasing MBP with nearly year old processors?
Where is Nvidia?
Etc
Etc