No question that apple has great customer service, they are and continue to be the best in the industry. The problem as I see it, is not that they won't fix the laptops, but they've been rolling out laptops that been failing too often. The design of the keyboard, the flexible cable, the screen coating coming off. Yes, apple fixes those, but I would rather not have to send my laptop in (sometimes multiple times) to repair it. I'd rather get a laptop that just works as they say.
For me, its about value. Is it worth spending almost 2.5 to 4.5k for a laptop. Customer service certainly plays into the decision, but overall am I getting value for the high priced or would I be better served with another product.