I just couldn't disagree more with this statement. I don't think we are talking about a "minor and major issues" which is "no different than any other company that makes computers."
It is very different from most other companies, that makes computers. You have to try very hard for so many users, many with significant investments into the operational environment, to start switching platforms. For many it is going to be a several years process which requires a lot of thinking and consideration of inquired costs and lost productivity. It's not just about a screwed up keyboard, Apple as a company is in war with their users, attacking users freedom of choice. The includes freedom to choose a keyboard on "professional work" laptop with full functionality, including functional and escape keys, freedom to upgrade laptop with components at market rate, freedom to service computers users own and paid a full price for at independent service provider and just so much more.
It is great that you like MacOS X , many of us do, but far superior in every way? I think the MacOS X is well balanced and is a great OS, but there are so many ways that it is no match for windows, for example font scaling that does not exist on MacOS X and works great on Windows and Linux which is extremely important in the day of high resolution screens. The other obvious one would be performance - including game performance and application performance. I don't use windows daily, but one has to admit that it performs way better than MacOS X or Linux for majority of applications, including 3D design, CAD, Office suite, Gaming etc.
Again, it's not about a single particular issue, it's not like "the graphics card gpu separate from he circuit board just months after the recall was over."
This is about what Apple is now and about what they do.