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I think I've bought two apps and two in app purchases on my Apple devices since I got them (over 2 years ago). This will hardly affect me but shame on Apple. Another way for them to milk people for all they're worth during difficult times.
 
I honestly can’t wait for these people defending Tim at every corner on here to lose their minds when they raise the prices massively in the US this year for the iPhone 15 line up.

While the rest of the world has put up with his greed already.

But but but it has WiFi 6E!!!!!!!!!!! It’s worth it!!!
 
How does app pricing work? Can a developer decide a price for every single country or just one tier for the whole world? The problem seems to exchange rates and taxes resulted in higher or lower return even when the price stayed the same. So if the developer only has the option to choose a single pricing tier worldwide, Apple to adjust for those fluctuations. Imagine for example some currency drops in value by 10% or more. That sometimes happens.

Not sure how a third party App store would handle the same problem. Would it pass the burden to find the optimal prices for every country to the developers, who then would also have to keep track of taxes and inflation in almost 200 countries?

In Germany for example we had a lower VAT for a while because of the pandemic. A developer would either have to lower the prices in such a case or face the anger of customers, because he did not pass the lower VAT to them. In Germany that would quickly lead to tons of bad reviews.
 
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"Apps will be able to be priced as low as 29 cents or as high as $10,000,"

There are apps above $100?!



not while people are like me boycotting subscription and supporting the license model...and trust me the list is long for developers who still sell license. We are not drinking the subscription-for-sustainability KoolAid
I’m on the same boat.

Just look at what affinity did, 120€ for their entire suite, you can install it on all your devices, be them iPads, macs or windows.
 
Clearly, you're not a developer. Adjustments always reflect the VAT of the country in question. Developers set application price.
Yeah, then try to sell an App for e.g. 0.99€ let’s see if you can master this, you can’t set the price, just tiers. A dev also can’t choose to not pass the tax to its customers, which is often done in non-US countries temporary as a sales offer.

Summary, no devs can’t set the price.
 
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Apple capitalised on the UK economic downturn caused by the mini budget. Perfect stairs for them to justify a price hike.

But this was just a capsule event. Pound sterling strengthening again against the dollar and no positive adjustment in prices just looks suss.
 
I don’t understand this, the pound is strengthening significantly against the dollar. 1.14 to 1.26 recently but we’re not seeing price decreases and we’ve not changed our VAT rates?!

I’m really starting to get fed up with Apple at this point.
 
With all his flows he was still so much better than Tim Cook can ever hope to be.
Steve 'salesman' Jobs had you pegged. Gullible. He had everyone around him doing the thinking while he sulked and slammed things on the table.
 
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%

Hmm that’s suspicious, Ireland and Luxemburg a reduction, why is that?!

For what you're insinuating, I think you're confusing corporation tax with VAT (sales tax)
 
When the £ tanked earlier in the year it was still a kick in the nuts, but did make sense from a business point of view. However, the £ has now recovered and V.A.T has not changed. So the latest excuse is a lie.

Just be honest, the overheads they are having to pay have increased, don't blame it on anyone else, just own up to it.
 
Interesting, I usually try and avoid the App Store for purchasing apps, and avoid subscriptions. If I need something, I'd rather go to the developer directly.
 
Nah, the EU will just force apple to allow side loading, eco system or not. Devs will just ditch the App Store, like they did with macOS where most apps are not on there.
Someone who isn't a developer and clearly doesn’t understand that these things cost money what you suggest will end up costing more than they would to Apple and they would have way less customers
 
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What exchange rate
1 GBP = 1.25 USD , it's the same rate as May 2022.
Why increase the prices now?
( They also just increased the prices of the products as well )
UK being punished for the mini-budget blip last autumn. Sterling has recovered, but I suspect Apple bases their pricing on the lowest exchange rate within a particular period plus a 10% buffer or something like that. They're just pricing themselves out of the UK market. The pricing of the new MacBook Pros is ridiculous. It's now cheaper to hop on a plane from London to New York and a Greyhound to Delaware to pick up a MacBook Pro, given the ridiculous UK pricing. I hope they come to their senses and readjust their prices soon, given that the £ is now back to normal levels and stable again.

On second thought. I don't mind if Apple continues their UK price gouging. It will stop me from upgrading my Apple products for a while.
 
What exchange rate
1 GBP = 1.25 USD , it's the same rate as May 2022.
Why increase the prices now?
( They also just increased the prices of the products as well )

I'm not sure why precisely now but Apple announced an App Store price decrease for the UK (and other countries) back in August 2021 when the exchange rate was around 1 GBP = $1.39 USD. Even with the recent weakening of the USD/strengthening of the GBP, the USD is still around 12% stronger against the GBP today than it was in August 2021.

Whether increasing or decreasing prices, Apple doesn't react to exchange rate changes quickly.
 
I'm not sure why precisely now but Apple announced an App Store price decrease for the UK (and other countries) back in August 2021 when the exchange rate was around 1 GBP = $1.39 USD. Even with the recent weakening of the USD/strengthening of the GBP, the USD is still around 12% stronger against the GBP today than it was in August 2021.

Whether increasing or decreasing prices, Apple doesn't react to exchange rate changes quickly.
It kind of puts all those people complaining into perspective doesn’t it. They simply and don’t actually have a clue.
 
In the near future you pay to turn on the phone, because every phone that turns on uses data and communication with Apple servers. Therefore we need to charge you a small amount due to rising energy/maintenance prices.

The year after that you pay a small amount for turning off the phone, cause you own an Apple device that is not providing data for the growing Ad-business therefore Apple is missing income and needs to charge you a one time only fee per time you turn off your device.

3 years later there is no need for the extra premium for both turning on or off your device, but we will not remove the price charges as it is generating fine income for Apple, this helps us innovating and providing everyone the best in class products that we all love to use.

5 years later Apple is revolutionising the people's lives by giving away their products for as low as $199 for the Ultra-God product models. As we provide products for as low as $199, we will charge you just $5 (equivalent to one starbucks coffee) dollars per day to use an Apple device to enrich your lives with Apple tech.

Now everyone can use Apple devices and we think you're gonna love it!
BMW already charges owners to use heated seats. Costs 18 Dollar per month. In South Korea… soon in your theatre!
 
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%

Hmm that’s suspicious, Ireland and Luxemburg a reduction, why is that?!

Because Ireland is nice to Apple and the other tech giants. It practically gives them everything they want. Also sold it's entire population to them.
 
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App Store prices are going up in the United Kingdom and several other countries starting on February 13, Apple announced today. The changes are being implemented due to shifts in taxes and foreign exchange rates.

iOS-App-Store-General-Feature-Clorange.jpg

App and in-app purchase prices in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom will go up, and prices in Uzbekistan will drop because of a three percent reduction in the value-added tax (VAT) rate. Updated prices are listed on Apple's App Store price chart [PDF].

Prices in Ireland, Luxembourg, Singapore, and Zimbabwe are not changing, but proceeds will be adjusted slightly due to VAT changes.
  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%
By the end of January, Apple says that proceeds are set to increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Back in December, Apple announced plans to provide developers with an additional 700 price points for App Store apps, allowing for more variation in App Store pricing. Apps will be able to be priced as low as 29 cents or as high as $10,000, and these changes are set to be implemented for all apps in spring 2023.

Article Link: App Store Prices Increasing in the UK and Other Countries on February 13


App Store prices are going up in the United Kingdom and several other countries starting on February 13, Apple announced today. The changes are being implemented due to shifts in taxes and foreign exchange rates.

iOS-App-Store-General-Feature-Clorange.jpg

App and in-app purchase prices in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom will go up, and prices in Uzbekistan will drop because of a three percent reduction in the value-added tax (VAT) rate. Updated prices are listed on Apple's App Store price chart [PDF].

Prices in Ireland, Luxembourg, Singapore, and Zimbabwe are not changing, but proceeds will be adjusted slightly due to VAT changes.
  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%
By the end of January, Apple says that proceeds are set
 
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