Steve: So, Tim, it looks like we still have a large inventory of 3G and 3Gs iPhones. We need a way of clearing them out before the June launch.
Tim Cook: No problem, Jonny, can you make a really ugly looking temporary casing? We'll put some of the new stuff in there and leave it in San Jose for the rumor mill to spin it. This will throw off people waiting for the new iPhone and they will buy the current iPhones.
Jonny Ive: No problem. I see what you're getting at Tim, we'll make a magical, beautiful device, but make it not so beautiful that it makes people want the current one instead. Bloody brilliant mate.
Phil Schiller: And we can put a 80GB SSD in there to throw people off.
Steve: Make it so.
And thus, the iPhone 3G and 3Gs were sold like hot cakes from April through June.