Why are you guys whining? This phone looks friggin awesome, Look at the video of the asian guy that's holding the new phone on Gizmodo + the gallery of the phone here:
http://gizmodo.com/5520164/this-is-apples-next-iphone
It seems like Apple really adressed all the stupid issues the old phones had, Buttons look really sturdy now and the whole frame around it looks like aluminium, new camera, flash, front facing camera, high-res display flat flush backside.. No more wobbly iPhone when you're trying to text with it laying flat on a table... less curve edges, It looks smooth and professional in my opinion. This new phone looks slightly smaller and thinner overall So I'm guessing it'll be really comfortable to hold in your hand also it will be easier for manufacturers out there to make good cases and car/bike mounts for it since it's so simple design wise.
Personally I'm digging it, it seems like apple really listened to the users out there this time and I'm ready to fork over money for this device.. The only thing I don't like is the cuts on the edge by the headphone jack, no idea what's that for or if it's useful but it's not THAT big of a deal.