I used to get excited at Apple commercials, like the Pentium guy getting toasted or iMacs when they came in colors, basically when Apple was in its free-love, underdog days.
The company feels more Microsoft-like now, sterile, and bullying. If you're gonna get big, you need to lose the chip on your shoulder. Walmart doesn't tell people they're losers if they don't shop there. Walmart clearly markets itself for the rest of us, losers like me.
I personally mute the TV both when I hear "if you don't have an iPhone . . ." and during the sickeningly sentimental iPad commercials. The guy doing the voice-overs in those needs to clear his throat.
I don't mean to sound like a nag. When I was in high school and would get a new magazine, I would first turn to the back of the magazine to check for an Apple ad, then to the back of the cover or first couple of pages (where they usually were). My friends knew I loved Apple print ads so much they would save them for me. My favorite was a pull-out ad with a shark on the screen of a PowerBook, I believe a WallStreet model. I felt the same excitement back then that you all seem to now. I even loved the lime green iBook. The black of the PowerBook. I think nothing was more beautiful though than one of the mid model iBooks, with the slightly varying colors of white and translucent keys. It always seemed to look a bit different each time I saw it. And I loved my Cube too, of course. Back then there were no Apple stores, and it was hard to find them in any store. I remember driving and getting a thrill seeing a billboard of an indigo iMac--it seemed like that generation of iMacs had the most gorgeous hues. And that same summer on a family trip to California I visited Apple's headquarters in Cupertino. They had a small store, but nothing much to speak of. It could just be that life seemed much more colorful back then in general, and everything Apple titillated my pallet. It just seemed fresh and new. Maybe it was just my state of mind at the time.
I'll link to some Apple commercials I recall liking (from the free-love, nothing to lose, intuitive computing days at Apple):
Burns:
http://www.youtube.com/watch?v=IZnCj3H9gqk
Cube:
http://www.youtube.com/watch?v=EuJvwvome1o
Not Easy Being Green:
http://www.youtube.com/watch?v=dbPz00QHXZg
Middle Seat:
http://www.youtube.com/watch?v=LQWjxAdSsHE
and of course Think Different, which I almost dislike watching now because it seems in complete antithesis to what Apple is now:
http://www.youtube.com/watch?v=4oAB83Z1ydE
And the product intro to the product that excited me most in Apple's history, the white iBook, which is essentially the predecessor of the current 13" MBP (it had Ethernet, USB, Firewire, and something the MBP 13" doesn't have: dedicated VRAM):
http://www.youtube.com/watch?v=_X9PWjUD9gU