Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024

az431 said:
What is a "luxury car company" ? Every major manufacturer makes luxury cars, including VW, FCA, Nissan, Honda, Ford, GM, Toyota, and yes, even Hyundai.

And why does it need to be a "luxury car company" ? Is there something about manufacturing luxury cars that would make this theoretical "luxury car company" particularly adept at manufacturing a vehicle designed by Apple?
Click to expand...
Apple can't design a vehicle.
 
We own a 2016 Sonata hybrid and it's been a good reliable car ...
I have said over the past month or so that I do not believe in an Apple car because Apple does not have a service/dealer network nor experience in designing/manufacturing cars ...

Now if/when they partner with an established manufacturer, that is a game changer, now they can concentrate on what they re really good at but leave ie platform, drivetrain, safety etc to someone who has plenty experience. That now (to me) sounds like success and with a timeline of ~ 4 years achievable.
 
  • Like
Reactions: einmusiker
sirozha said:
Apple can't design a vehicle.
Click to expand...
I'm in agreement that I doubt Apple could design every single element of a car, but, teaming up with a established maker of vehicles that owns/understands and executes every single aspect - Apple can focus on what they are good at and leave other elements like eg platform, drivetrain, safety etc to their partner ...
 
  • Like
Reactions: Tekguy0
MacBird said:
Glass house... there are many non-native speakers, be friendly. :)
Click to expand...
This was just fast typing. My M1 MacBook Air's keyboard can't keep up with my typing speed. Also, English is not my native language.
jz0309 said:
We own a 2016 Sonata hybrid and it's been a good reliable car ...
I have said over the past month or so that I do not believe in an Apple car because Apple does not have a service/dealer network nor experience in designing/manufacturing cars ...

Now if/when they partner with an established manufacturer, that is a game changer, now they can concentrate on what they re really good at but leave ie platform, drivetrain, safety etc to someone who has plenty experience. That now (to me) sounds like success and with a timeline of ~ 4 years achievable.
Click to expand...
One important thing to add here. Apple would need to get their own Showroom and Service Center network. They can't use those of Hyundai's or Kia's. In fact, even Genesis refuses to use Hyundai's dealerships. They are THAT bad.

My prediction is that Apple will buy most of Hyundai's dealerships and convert them to Apple Car showrooms and Service Centers. Hyundai will buy Kia, perhaps rebrand it, and will use Kia plants and dealerships for their non-luxury cars while keeping Genesis as the luxury brand. Hyundai will cease to exist as a car brand and will instead become an OEM for the Apple Car.
 
Last edited:
  • Like
Reactions: ilikewhey
rp2011 said:
There is so much groundwork that is involved that there is no way the public wouldn't know about an Apple car years in advance.
Click to expand...
Riight. And you would be able to tell a filing or photo of an Apple Car Mule from a Hyundai mule? Don’t think so, and that’s why it will remain a secret.
 
sirozha said:
One important thing to add here. Apple would need to get their own Showroom and Service Center network. They can't use those of Hyundai's or Kia's. In fact, even Genesis refuses to use Hyundai's dealership. They are THAT bad.
Click to expand...
well, out of my personal experience of 4 1/2 yrs owning a Sonata hybrid, I am actually pleased with the service provided by our local Hyundai dealer ... and the Genesis "sales/service" office is located within the Hyundai dealership.
Since I have my hometown in my profile, look up Hyundai Temecula and Genesis Temecula ...
 
farmboy said:
Riight. And you would be able to tell a filing or photo of an Apple Car Mule from a Hyundai mule? Don’t think so, and that’s why it will remain a secret.
Click to expand...
no it won't, new cars and prototypes are tested on public roads and there are plenty of people who are specialized in "new car spying", plenty of past and current examples, and don't forget MacRumors, we know everything Apple is planning and doing well in advance :rolleyes::rolleyes:
 
OldeTechGuy said:
Hyundai - really ?
Click to expand...
For Sure! Why not? Hyundai makes good vehicles. 1987 Hyundai Stellar wasn’t so great, but lately in 2021, people are saying Hyundai is Toyota quality. All cars from all makers have gotten a lot better. Hyundai is great I’d say. Who cares what maker really? It’s peak ICE right now. Pick the car maker that is able to be flexible to a new design and has a good process for QC. Maybe look at their interior design philosophy and style. After that it’s economics, and nodoubt Hyundai saw a great opportunity working with Apple - that’s how I see it.
 
Last edited:
sirozha said:
One important thing to add here. Apple would need to get their own Showroom and Service Center network.
Click to expand...
Would they? I can think of a certain other innovative automaker that forgoes dealerships and only has a few service centers throughout the US.
sirozha said:
My prediction is that Apple will buy most of Hyundai's dealerships and convert them to Apple Car showrooms and Service Centers. Hyundai will buy Kia, perhaps rebrand it, and will use Kia plants and dealerships for their non-luxury cars while keeping Genesis as the luxury brand. Hyundai will cease to exist as a car brand and will instead become an OEM for the Apple Car.
Click to expand...
Interesting prediction. Hyundai already owns 33.88% of Kia, and the two share components and platforms. The highly rated Kia Telluride is basically the same as the Hyundai Palisade. While Genesis cars are highly rated, I question their ability to survive in the long term since they have basically no brand power in comparison to the established luxury manufacturers.

I could certainly see Apple using Hyundai as an OEM, but I don't think that Hyundai would cease to exist, especially in other parts of the world. Hyundai branding is also used by spin-offs in other industries, such as Hyundai Heavy Industries, which is the world's largest shipbuilder.
 
decisions said:
I don't like that Apple is trying to be in every business that it can be. I want them to just focus on making the best computers. The phone, watch, tablet - these are all computing devices. Why does Apple need to make hardware that has nothing to do with computers? I know there will probably be some kind of computer in the car, but it's not really the same thing.

Same thing with HomePod, like I just don't see why they need to be making that when there are several other companies they could partner with on design who make the exact same product. Apple fans will tell you that the HomePod is the best smart speaker they have every owned or whatever, but everyone knows there is really nothing unique about the product, it's just a good rendition of the same thing made by several other companies such as Sonos, Bose, JBL, etc. I understand some projects like AirPods - since they are so essential to using the iPhone that it would feel strange of Apple didn't have their own product in that line.
Click to expand...
That Apple Ship has sailed. And Bosch should just have stuck to spark plugs, instead of dish washers, etc. Diversity is sound corporate policy.
 
einmusiker said:
That would be foolish IMO.
Click to expand...
Exactly. Luxury makers do know how to make a nice interior, but all we need is a Tesla copy drive train - or better. If you want luxury - do like mid 80’s Cadillac - velour and a couple inches of foam rubber. Cushy. That’s a good enough start if someone wants a plush comfy electric autonomous lux ride. No needs for dynamic 18 way heated and ventilated seats with massage function like my S63 just yet.

It’s more like designing toy RC cars than mechanical ICE marvels with twin turbo’s and torque vectoring and blah blah Motörhead buzzwords.

keep in mind electric vehicles have potential to be multiple times more reliable and low maintenance than dirty ICE cars. 8 year old Tesla reliability is probably pretty good (totally guessing) right?
 
  • Like
Reactions: einmusiker
JPack said:
Pump and dump stock news.

You would have to be nuts to believe this timeline.
Click to expand...

well, it’s good news. Reuters is known to have lied about Apple in the past - perhaps to move the needle a bit on the stock price - granted, I see that.

But the rumor is quite plausibly true. Almost Nobody has seen the ionic or whatever Hyundai’s electrical vehicles are called. At least it’s way off my radar. A few cosmetic tweaks and voila - Apple car. I think electric cars are more like go carts or toys in their design. For instance, no transmission.

apples 3-D design capabilities for miniaturization probably will have a lot of fun designing a car mechanicals quickly. They had a few years already to burn Drawing lots of manufacturable designs. Everything is so modular, It’s not like you’re trying to stuff a V-8 gas guzzler into a sunbeam alpine to make a Sunbeam tiger either. You take the go cart design of a Hyundai electric vehicle and see how far you can alter it and make it according to what the Apple geniuses want. New Apple dashboard and computer and some sensors I suppose. Voila.
 
farmboy said:
Riight. And you would be able to tell a filing or photo of an Apple Car Mule from a Hyundai mule? Don’t think so, and that’s why it will remain a secret.
Click to expand...
it’s not just about the car itself. There is so much more that is going to tip it off years in advance. And from Apple itself too know because it cannot hide it, and to further build anticipation.
 
sirozha said:
This was just fast typing. My M1 MacBook Air's keyboard can't keep up with my typing speed. Also, English is not my native language.

One important thing to add here. Apple would need to get their own Showroom and Service Center network. They can't use those of Hyundai's or Kia's. In fact, even Genesis refuses to use Hyundai's dealerships. They are THAT bad.

My prediction is that Apple will buy most of Hyundai's dealerships and convert them to Apple Car showrooms and Service Centers. Hyundai will buy Kia, perhaps rebrand it, and will use Kia plants and dealerships for their non-luxury cars while keeping Genesis as the luxury brand. Hyundai will cease to exist as a car brand and will instead become an OEM for the Apple Car.
Click to expand...
I will agree on that part. Leased one, i dreaded going in for service or walking into their dealerships.

Considering how long it took Tesla. This might even not be a viable car till 30s.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back