I just called the WSJ to cancel my direct subscription with them, which is currently running $15/month but was scheduled to go back to their usual price of $35/month starting in April. The customer service rep asked why I was switching and I told him due to today's Apple News+ announcement that includes the WSJ. He seem well prepared for this and listed a bunch of WSJ features that wont be available on the News+ subscription, things like crosswords and Lifestyle stories, none of which I use or read. After finally giving up on that he offered to lower my subscription price to $20/month. I literally laughed out loud for a few seconds into the phone. I asked why would I pay twice as much as News+ to get the same content I need, not to mention a bunch of other magazines I may read on occasion. He finally relented and I could almost feel his head lowering on the phone as he quietly said he would process my cancellation request.