I guess thats one way to get people to save up all year for one. Building up hype throughout the year so there will actually be 3rd party apps on it by xmas time. But this design is too costly. It looks like this could be the Pro headset price, the basic headset could simply pair up with any newish Apple computer or laptop of a certain spec. I can't see this thing being a must have device, considering it is mostly for gaming at a price ridiculously higher than gaming PC's that can also do real work. I don't care how neat it is, what business is going to force its employees to use it like they can a cheap tablet? No real government use either. No triple A games are going to be on it probably ever unless they partner with Nintendo. Plus once they make all their GPU's handle ray tracing, this will feel like every hobbled G1 device Apple has ever made, but these days paying $4k for maybe two years of solitary entertainment is, thats not were the world is.