Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

[roland.g]

It’s not called the iPhone 17 air. It’s only called the iPhone air. The marketing team thought there might be people like you so they made sure they didn’t call it that.

If the development team understood there were people like me, a lot of us, they might have actually had a better overall release today. This event was below subpar for Apple and rather insignificant.

Apple today acknowledged that Samsung and Google are continuing to separate themselves from Apple, who is in no hurry to reclaim those customers.

 

[Kiwikat88]

The battery life on the 17 Pro is awesome! Makes my 14 Pro feel like a 12 mini.

Especially now at 85% capacity 🥲

 

[ErneX]

Europe keeps the SIM tray. Nooooo.

 

[PhillyGuy72]

No reverse charging??

They seemed to ZIP THROUGH this keynote, I have to read the full specs on Apples site or elsewhere, *here perhaps soon. Maybe (who knows) it does have the ability??

But...reverse charge would be something that would have been mentioned. I would think???

 

[dropadrop]

RIP the Middle Age sim card slot

Probably the fastest way to get all global operators to adopt e-sim. Now Apple does not have to lobby operators as users jealous of others having bigger batteries will do it for them.

 

[PlainEnvelopes]

Bro, I had my money on a Black 17 Pro Max 512 GB, where is the Black color, I have been using black iphone since X

the renders of the s26 ultra are taking this new design.

 

[Spongmincer]

2TB. Thank you!

 

[PhillyGuy72]

Europe keeps the SIM tray. Nooooo.

I'm "old school" I guess, I personally would love the Sim tray. Still on 13 Pro Max with it and honestly would hate to give that up

 

[BotchQue]

I was actually looking up the thermal coefficients of Al vs Titanium when they mentioned aluminum transfers heat 20 times more than titanium; so that makes sense why they switched on the Pro.
What doesn't make sense is why they went with Titanium on the Air, then (although the greater strength for a thinner body makes sense). I would think the Air has even more cooling issues than the Pro; hmmm.

 

[applevisionpro]

can someone pls explain what is upgraded from iphone 16? other than orange?

 

[Appledict]

Well, orange is the new black. Literally.

 

[DankeBrutus]

For my potentially first iPhone Pro I think this looks great. The only thing that gives me pause is the base 17. ProMotion used to be one of the Pro selling points but since all the new models have it then I suppose the primary difference for me will be the cameras and A19 vs A19 Pro. My current 14 Plus is already the 256GB version and I am able to fit everything comfortably within 256GB.

I think I will still get the 17 Pro unless the cost here in Canada is simply insane. I am going to be waiting for reviews anyway.

 

[SebCohen]

No black no purchase

Because black don't crack 😎

 

[DrWojtek]

Personally, I think the design of the 17 pro is a disappointment. Also think the whole story about thermal conductivity in the presentation is to hide the fact that it's a cost reduction measure vs using titanium. I really like the air, but afraid that the omission of the ultra wide camera prevents me from acquiring it. Strangely enough the 2TB tier does not seem to be available in the Netherlands.

No, it was a discreet way to acknowledge that titanium suck for high-performance devices and that the 16 Pro was a scam.

 

[bellnen]

Battery life, sure. But also other things, like...

Ok, it'd mainly the camera: like the 8x zoom, and camera improvements in general. (He..ck, even the front camera looks brilliant).

And a minor thing: The lanyard attachment on Apple's own cases could tip the scale.

Also, I never really liked my 15 pro. There's something about it that just doesn't spark joy...

Totally get it if it makes sense for you go for it!

I personally feel the main sensor on the Pro is to old now. They still use basically the same sensor as the 14 Pro.

 

[PhillyGuy72]

What's nice, as of right now on 9/9. The trade in value (for example - a 13 Pro Max,) I think only dropped $20 bucks since I last checked on Sunday.

I was curious what the trade in was a few days ago, that showed $340

Buy iPhone 17 Pro and iPhone 17 Pro Max

Get $40 - $700 off iPhone 17 Pro or iPhone 17 Pro Max when you trade in an iPhone 8 or newer. 0% financing available. Learn more at apple.com.

www.apple.com

 

[dampfnudel]

Especially now at 85% capacity 🥲

I’m at 86% capacity myself.

 

[Leon Nash]

I am actually considering to replace my 13Pro with the 17 now that it has 120Hz.

 

[bobdobalina]

ProRes RAW is an interesting addition.

 

[jwdsail]

I was actually looking up the thermal coefficients of Al vs Titanium when they mentioned aluminum transfers heat 20 times more than titanium; so that makes sense why they switched on the Pro.
What doesn't make sense is why they went with Titanium on the Air, then (although the greater strength for a thinner body makes sense). I would think the Air has even more cooling issues than the Pro; hmmm.

I’d guess that the chip in the Air is underclocked to operate cooler for longer?

 

[HouseofG]

No, it was a discreet way to acknowledge that titanium suck for high-performance devices and that the 16 Pro was a scam.

HEY! As a 16P owner, I take exception...wait, hold that thought. Need to close this browser so that it will resume charging.

 

[MartiNZ]

Nice colour, amazingly ugly designs. Innovatively so even. One of those times I'm genuinely surprised the leaks were on point. I mean at least the pro won't wobble as much when laid "flat" but couldn't they have achieved that more aesthetically? And as for the Air, there seems to be literally no point when the camera bump makes it twice the thickness in practice. The image with the battery pack on the back of the Air kind of says it all lol.

 

[emulator]

No black?!?? Guess I’m going blue!

And they get their money. 😆

 

[floriano8812]

I regret not buying a 16 Pro in Titanium Grey last year. 17 Pro with Aluminium looks cheap to me.

Stay with 13 Pro.

 

[TimSample]

In the article there is this line:
"Both devices can be configured with an all-new 2TB storage capacity, which is an increase over the previous 1TB maximum"
Is this correct? I can only see the 2TB option available for the Pro Max, not the Pro