Apple are really pushing the Gold iPhone 8 / 8 plus

Discussion in 'iPhone' started by jpsmithdesign, Sep 13, 2017.

  1. jpsmithdesign macrumors newbie

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    UK
    #1
    I'm looking to get an 8 plus on release day in Space Grey, but looking through Apple's website, marketing material and devices given to reviewers in the demo area, there is a very strong presence of iPhone 8 with the white front panel, namely the Gold version.

    Do you think that Apple is trying to differentiate the X even more by pushing the white front for the 8/plus and black front for the X?
     
  2. Azzurro macrumors regular

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  3. determined09 macrumors 65816

    determined09

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    #3
    Do you think this because the gold isn't available for iPhone X?
     
  4. oplix Suspended

    oplix

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    #4
    of course. apple products by nature are designed for women so it only makes sense to push the most feminine color
     
  5. watchthesky macrumors newbie

    watchthesky

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    Canada
    #5
    i don't think it's that deep tbh, probably just used whatever they had around

    that said i'm actually really intrigued by this colour? i'm usually not a fan of gold but i want to see if the rosy/coppery undertones i noticed in the keynote show up in real life
     
  6. 12vElectronics macrumors 68040

    12vElectronics

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    #6
    Why would they want to "push" a color? Stop trying to look for something that isn't there.
     
  7. determined09 macrumors 65816

    determined09

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    #7
    Apple is having trouble with producing the new gold color on the stainless steel frame that goes around the iPhone X.
     
  8. CAWjr macrumors 6502

    CAWjr

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    Atlanta, GA
    #8
    No, I think the gold phone & white bezel shows off the glass front/back better. They even made the comment at the announcement that the new glass makes the phone practically shimmer.

    Jet Black was all the rage for the 7 because it was shiny and sleek. Gold is being used for marketing the 8 because it shows better with the glass case.
     
  9. rapicell macrumors regular

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    Mar 20, 2013
    #9
    It's because it's the "new" color, thus it gets the attention on the site
     
  10. wannabelean macrumors 6502

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    Mar 18, 2009
    #10
    Is the gold color of the 8/8+ different from the gold color of the 7/7+?
     
  11. fryfrkhlly macrumors regular

    fryfrkhlly

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    #11
    I want to know if it really is a blush color. It's the one in considering.
     
  12. mjb59463 macrumors 6502

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  13. Relentless Power macrumors Penryn

    Relentless Power

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    #13
    Out of Curiosity, how do you know this?
     
  14. determined09 macrumors 65816

    determined09

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    #14
    It's just a rumor I heard.
     
  15. kougra6541 macrumors regular

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    Sep 8, 2016
    #15
    Im guessing its because sales for the regular gold phone were dropping. Considering last year on these forums, not too many people were voting that they were purchasing that color. And the Gold color was pretty available and easily found very early on after pre-order/availability started.

    They probably realized that they needed a re-fresh for that color which is why it is different this year. and you always are going to promote heavily your "newest" color / model. Hence why we see the X and the gold 8s. Last year was all about the Jet Black since that was new, now its the new gold color!

    I think its an interesting new color! But I I like having the black face to the phone instead of the white, so unfortunately for me, the black color is my only option for the 8 plus!
     
  16. JPack macrumors 68040

    JPack

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    Mar 27, 2017
    #16
    Answer:
    • Look at which region of the world iPhone sales dropped in 2H'16 and 1H'17.
    • Then ask yourself, which color smartphone is most popular in that region.
    • Finally, note why Apple has appointed Isabel Ge Mahe as its first vice president and managing director of its business in Greater China. No other region has such a dedicated top level executive position.
     
  17. determined09, Sep 14, 2017
    Last edited: Sep 17, 2017

    determined09 macrumors 65816

    determined09

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    #17
    Yes. It looks like a combination of the gold and the rose gold look together.
     
  18. Zaft macrumors 68040

    Zaft

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    Location:
    Brooklyn, NY
    #18
    Say what you want about apple using the same design, but the Gold 8 with glass looks great.
     
  19. Newtons Apple macrumors Core

    Newtons Apple

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    Jacksonville, Florida
    #19
    Apple can push the pink/gold phone all they want but as long as it has white bezels, not for me.
     
  20. imicca macrumors regular

    imicca

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    Yerevan, London
    #20
    I agree, I am seeing too many photos of the golden one too
     
  21. determined09, Sep 30, 2018
    Last edited: Oct 1, 2018

    determined09 macrumors 65816

    determined09

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    #21
    .....
     
  22. AppleHaterLover macrumors 68000

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    #22
    It’s been 84 years...
     
  23. determined09, Sep 30, 2018
    Last edited: Oct 1, 2018

    determined09 macrumors 65816

    determined09

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    #23
    ....
     

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