ugh.
I'm tired of the metaphors of Apple as an extension of Steve Job's personality, the comparison of his internal organs to the innards of a Mac, etc. Come on! If people truly start to think this way, then the company will be a cult in the eyes of people! Cults are only as powerful as their ability to persuade others to follow along, even when common sense may suggest another course of action. In Apple's case, they do not have to work too hard to persuade consumers that their products are great. If and when they are no longer great, people will stop buying them, regardless of Steve Jobs presence or absence.
I'm tired of the metaphors of Apple as an extension of Steve Job's personality, the comparison of his internal organs to the innards of a Mac, etc. Come on! If people truly start to think this way, then the company will be a cult in the eyes of people! Cults are only as powerful as their ability to persuade others to follow along, even when common sense may suggest another course of action. In Apple's case, they do not have to work too hard to persuade consumers that their products are great. If and when they are no longer great, people will stop buying them, regardless of Steve Jobs presence or absence.