I bet if these people that were charged 120ish times really wanted to push the issue that they could get compensated a lot more.
My wife had an issue with her 1st Gen. MacBook Air and her Apple Care ran out at the first of June. We had taken it in for an Airport Card issue right before it was about to expire. We got it back after the Apple Care expired, there was still an issue, so we took it back in and they ran diagnostics on it and then said that everything passed, but to be safe they would ship it off to their Service Center for a once over...so we thought they would just check it and send it back. Well they shipped it back with a new Logic Board, Heat Sink and new Hard Drive...the problem was that we had a Bootcamp partition and all my wife's scrapbook files were lost. We are talking thousands of dollars worth of items which she created and sold at craft shows, etc., so Apple's Customer Relations calls us and they offered us a $100 external drive for our inconvenience. I declined and said that my wife wanted to buy a PC and just get rid of her MBA. We went back and forth for about a week or so and I just said, my wife said the only thing that would make her happy would get a new MBA...so I proposed that to their Customer Relations and they agreed. So now we got a new MBA, but I didn't stop there. I said I know that a new MBA is coming out soon, so if a new one comes out can we return it for a new one? The store manager said that the normal return window is 14 days, but he would extend it to 30 days...that was on July 1st. So the new Sandy Bridge MBAs came out and we ended up with a top of the line MBA 13" i7, 4GB RAM 256 SSD for FREE!!! Apple has the BEST Customer Support by far. So basically my wife had a 1st gen MBA and owned it over 3 years, then Apple exchanges it for a new top model at NO CHARGE at all