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Have you had a look at TSLA's value on the stock market recently (in comparison to the incumbents/traditionals)?
That kind of money isn't riding on just a new upstart car manufacturer and Apple obviously isn't planning on missing out on the next tech wave in software either. If the established car companies can't keep up in software terms it could be game over in less than 10 years. How quickly did Nokia, Blackberry et al loose a market they pretty much owned in only 5 years?
The stock price is so far removed from the software updates it's not even funny.
 
Have to admit this has been one of the most entertaining threads on MR in a long time. A knee-slapper supreme.

It reminds me when Apple announced the iPhone and the reactions of the breathless, making sure everyone knew how stupid it would be competing against the telecom and handset industry giants of the time, Motorola, Ericsson, and Nokia, collectively known as MEN. Where are they now? Waiting for the reflexive yeah-buts...

Déjà vu all over again!
 
Hopefully soon the US government will nationalize Apple and Tesla, and make electric cars free for every citizen.
Are you actually serious with this statement? You want these companies owned and run by the government? I’m sure putting them under the GSA will really push innovation forward. How much would it cost to give every citizen a car? How would our current road network even support every citizen having a car? Where would all the money come from considering we are already running a huge deficit. You might want to rethink this statement.
 
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Waiting to see how quickly the battery degrades on that bad boy... will only get a 50 mile driving range after 1 year, and then they'll lower car performance for a smoother behavior.
 
I understand how a mono-cell could be more efficient since it would contain way less materials. Less weight can increase range.

I remember a video from Apple showing how their battery design is superior than using the (round) battery cells inside a container. I'm not sure Apple can beat or start a factory with more output than Tesla without gaining a lot of attention.


As for different materials, Apple would start using them in Laptops and phones before thinking about using massive quantities inside a car.


Another "journalist" article.
 
Depends how you define relaxing. For me, the fact that autopilot takes care of all the micro adjustments that you’re otherwise making while driving and staying in your lane, going around curves, slowing down and speeding up for traffic etc makes the driving experience much more relaxing. As of now you’re still paying complete attention to the road, but that doesn’t mean that it’s not a really great feature to have.
I agree the theory is compelling. (If it weren’t, auto makers wouldn’t be trying it.) But...

I just watched a video of a chemist experimenting with a dangerous reagent that was delivered in a can with a standard pull-tab top. The can came with opening instructions. One comment was that if you can’t figure out how to open a pulltab can, you have no business playing with dangerous chemicals.

Similarly, I think, perhaps as you’re saying, if you can’t commit to being an active participant in the basic functions of your vehicle you have no business behind the wheel. Like so many technologies the implementation is getting ahead of the wisdom. Too many people are tempted to surrender to the tech because it’s neat-o and indulges laziness and inattention, two things you don’t want to amplify in a driver.

If we really want to make cars safer, we will create a system that coordinates all of their movements. You don’t need computer-level braking reflexes, for example, if the computer is controlling all the cars. But we don’t (yet) live in the world of Minority Report.
 
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How is Apple going to deal with franchised dealership laws?
More importantly, how is Apple going to deal with the fact that no one anywhere wants self driving cars? Oh its a fine proof of concept for car shows and other gimmicks. But at the end of day, no one is interested in having their vehicle replaced with something that drives for them.
 
I agree the theory is compelling. (If it weren’t, auto makers wouldn’t me trying it.) But...

I just watched a video of a chemist experimenting with a dangerous reagent that was delivered in a can with a standard pull-tab top. The can came with opening instructions. One comment was that if you can’t figure out how to open a pulltab can, you have no business playing with dangerous chemicals.

Similarly, I think, perhaps as you’re saying, if you can’t commit to being an active participant in the basic functions of your vehicle you have no business behind the wheel. Like so many technologies the implementation is getting ahead of the wisdom. Too many people are tempted to surrender to the tech because it’s neat-o and indulges laziness and inattention, two things you don’t want to amplify in a driver.

If we really want to make cars safer, we will create a system that coordinates all of their movements. You don’t need computer-level braking reflexes, for example, if the computer is controlling all the cars. But we don’t (yet) live in the world of Minority Report.
Actually the technology is not ahead of the wisdom, only the theory is. We have lots of theoretical technology with implementations that are a shell of their actual potential.
 
Battery design is not something I would think of as an Apple strength. At least not in their phones. I think cheap, throwaway, and non-replaceable.
 
More important question is if a charger will be included. You think I'm trying to be clever but This is apple we're talking about. I honestly don't put it past them to charge extra for some sort of charging cable. their excuse might be that charging stations are already common enough that you can charge throughout the day and not need to charge at home.

Home chargers are usually an additional extra with the existing cars, right?
 
I don’t understand the “next level battery technology” aspect of this article, it claims that Apple is going to use Lithium Iron Phospate, which is also known as LiFePo4. This is technology dates back to the 90s and is already quite common in several areas. The main advantages are that it is inherently more stable and these safer than other Li-ion technologies, but it also has a lower energy densities (less capacity). Another advantage is that it usually lasts much longer, about 2 times as long as common Li-ion chemistries.

Lower energy density by a lot. The power density per unit mass is about half that of what Tesla is using, and a Tesla 100D battery pack weighs around 1400 pounds. They're already at or above the weight limit for many bridges. I don't think a vehicle weighing 1200 pounds more than a Tesla would ever be allowed to be sold as a passenger car.

And the energy density per liter is also about half-ish. So you'd have to raise the body of the car by several inches, which would reduce energy efficiency and require an even larger battery.

I mean yes, ostensibly, you could move some of the cells higher, but having the pack at the bottom is what gives Tesla industry-leading rollover stability. And thus far, with ~1.4 million cars on the road, in 2020, Tesla cars have seen only 5 occupant deaths worldwide, for a deaths-per-year-per car of only 3.57142 x 10^-6, versus a U.S. average of 3.241959 x 10^-5 for all cars overall, and although some of that 11x difference is because of Autopilot, the rollover safety aspect is also a big part of that.

If LiFePO4 were viable for cars, I'm pretty sure Tesla wouldn't have gone with the much more expensive LiNiMnCoO2 chemistry. So if Apple goes with that chemistry, it's more than likely a serious mistake. Just my $0.02.
 
I will be one of the first to order an Apple car. See one in an Apple Store, order online, built to spec in China mostly by robots, delivered to one’s door. Tesla will be remembered as the Blackberry of electric cars.
Not me. If an iPhone's software is bad, it means nothing in the real world. In a car, bad software means life or death. Apple's software standards are just not up to par for a car. The software problems are structural and not capable of being fixed in a company the size of Apple in less than a decade.
 
Will everybody be able to ride in the Apple car or will they have to be available through the app store? I don't think Apple QA will approve of my old brother. They may refuse to sign him up :)
 
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Tesla has similar ambitions, with a radical plan to increase battery efficiency and bring down cell cost as detailed at its Battery Day event.

The main cost of an electric vehicle is its battery, so any efforts to reduce that would allow an Apple Car to be priced at a more consumer-friendly segment of the market.
Tesla has “similar” ambitions. More like Apple continues to copy others and create a massive monopoly while the government is worried about Facebook only.
 
they couldn't make AirPower but they sure could make a brand new revolutionary battery...?


story is pure BS given the timing of Tesla being inserted into S&P500. sounds like a short seller trying to save itself
Spot on. They are probably trying to justify the investment in research. The day the stock goes down it will be coins after so many splits.
 
Been reading about this rumor since 2015. I hope I don't need to put a smart cover on it to keep it in low power mode since there won't be an off switch. :D
 
More importantly, how is Apple going to deal with the fact that no one anywhere wants self driving cars? Oh its a fine proof of concept for car shows and other gimmicks. But at the end of day, no one is interested in having their vehicle replaced with something that drives for them.

Who says it will be self-driving? I suspect it won’t be, at least not in 2024.
 
I don’t think it will be a car you can buy. I bet it’s a service like Uber with autonomous cars, which you can easily book via Apple Maps or Siri and pay with Apple Pay. No own car needed.
 
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