I hope they don't find out the iPhone 14 is almost exactly like the iP 13
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook in Leaked Memo: 'We Are Doing Everything in Our Power' to Identify Leakers
- Thread starter MacRumors
- Start date
- Sort by reaction score
They make great stuff that has changed all our lives. They donate a lot to charity and to crisis recovery. They are working hard on environmental initiatives, even though they aren’t perfect. They provide jobs for hundreds of thousands of people, and created an economy that provides jobs for many many more developers. Seems to me they are making the world a better place.
Total cheap shot and false equivalency. I guess if you were going for a cheap laugh, you succeeded.
1. Ugly Notch is still here in 2021.
2. Battery size so low it still requires charging twice a day.
3. Charging still very slow 20W vs 65W. Wireless charging is even slower.
4. Data transfer through lightning is still at USB 2.0 speeds.
5. Camera's still can't zoom well.
6. No underdisplay fingerprint sensor, as you said.
7. No touch ID on phones with face ID. This is just bizarre because not everyone wants to use their face for identification.
8. No folding phones, even as concepts.
9. And there's a bigger list if we start talking about iOS as well.
Don't get me wrong, iPhones are still pretty good devices, but as overall packages and not for anything in particular. They are not the best phones in anything other than their SoCs, which the devices are sadly not at all in position to fully utilise because of how locked down or restrictive they are.
Everyone here hee-hawwing the fact that a memo about Apple tracking down leakers got leaked doesn't understand how things work. Who leaked the memo? Apple did. This way Apple can make leakers publicly aware that if they continue to violate Apple's IP, Apple will come at them guns blazing. "Leaking" this memo is brilliant (as opposed to Apple "publicly" announcing it will pursue leakers, which would make Apple look like a bully).
Apple CEO Tim Cook has warned employees about leaking company information, in a leaked memo seen by The Verge.
Last week, discussions from a private all-hands town hall meeting were leaked to the press, revealing the company's stances on issues such as working from home and the Apple vs. Epic legal battle going forwards.
Last night, Cook emailed employees to address the contents of that meeting being leaked, admonishing those who revealed the details of the discussions to the press, but now that email has also been leaked to The Verge. The internal email sent by Cook reads:
Most notably, Cook tied the leak of the contents of Friday's meeting to the leak of "product IP" and "a product launch in which most of the details of our announcements were also leaked to the press," referring to the company's recent "California Streaming" event that saw the unveiling of the iPhone 13 lineup, Apple Watch Series 7, and sixth-generation iPad mini.
The ramped-up rhetoric appears to be in line with a wider crackdown on leaks in recent months, which have seen various Apple leakers be tracked down and hit with stern warnings from lawyers. This ongoing struggle shows no sign of abating with Cook assuring, "we are doing everything in our power to identify those who leaked" and those who do "do not belong here."
Article Link: Apple CEO Tim Cook in Leaked Memo: 'We Are Doing Everything in Our Power' to Identify Leakers
Dude looks like .... Beaker!
All those who have commented on the Tim Cook photo, as if somehow it accompanied the leaked memo about leaks... No. The editors of MacRumors selected that photo. Maybe it was an outtake of a photo shoot. Nice choice when it comes time to slant readers' perceptions of the story.
Product leaks are a game that will never end. Whether those leaks are publicized or whether they're used privately by competitors (at which point it becomes "industrial espionage")... when those leaks are truly unwanted, they do harm a company - any company - that is trying to delay the competition's response to a new product/feature. It's not all "marketing." If the secret is kept until product announcement, then the competition may have to wait a full product cycle or longer before matching/imitating that feature/product. If the leak occurs months or more prior to product announcement the competition has a better chance of matching within the current product cycle (is it a coincidence that Samsung's new product announcements come about 6 months after Apple's/Apple's come about six months after Samsung's?).
Sure, Apple benefits when people talk about Apple. Rumor sites like this help keep the buzz going 24/7/365. But does Apple want actual, final plans to be leaked? Maybe on occasion, but for the most part, no. Can "leaks" contain disinformation? Sure. Can they contain "teasers" for real products/features? Sure. Or a leak can be a real leak - information that was not meant to see the light of day.
Leaks of internal correspondence, meetings, and the like? Those don't fall into the same class as product leaks. A high percentage of product leaks seem to come from the Apple supply chain, such as the dimensions/design of a protective case being leaked by some employee of a case manufacturer. It's reasonable to expect that with a supply chain as large as Apple's that someone, somewhere is going to leak. But when the contents of an employees-only meeting/memo leaks, the feeling of violation and betrayal will be much higher.
All of us expect that those close to us are going to respect our privacy and secrets. While there are certainly companies where the management/staff culture is corrosive, companies like Apple try to maintain the opposite - a collegial, trusting atmosphere between all employees, regardless of rank. Apple may have over 100,000 corporate employees, but that group is "close family" compared to the millions whose work touches on Apple in some way.
Sure, every employee has to sign NDAs. Policy manuals are going to be explicit about the penalties for violation. Trust doesn't mean "no rules." But underlying all is the trust that employees will respect those rules. When trust is broken, that affects the kind of information management is willing share with staff. The tendency will be to share less info, which further damages the relationship between management and staff - staff wants to know more, rather than less, about what the company will be doing. When management doesn't share... staff is less trusting of management.
It may seem "chilling" to be warned, prior to a meeting, that the contents will be confidential, but in the end, the attendees are trusted enough to be "in" on that information. Having no meeting/memo at all, or a meeting/memo containing so little inside information that they might as well have been sent the company's press release is, long term, far more "chilling" on the relationship between management and staff than a confidentiality warning.
Product leaks are a game that will never end. Whether those leaks are publicized or whether they're used privately by competitors (at which point it becomes "industrial espionage")... when those leaks are truly unwanted, they do harm a company - any company - that is trying to delay the competition's response to a new product/feature. It's not all "marketing." If the secret is kept until product announcement, then the competition may have to wait a full product cycle or longer before matching/imitating that feature/product. If the leak occurs months or more prior to product announcement the competition has a better chance of matching within the current product cycle (is it a coincidence that Samsung's new product announcements come about 6 months after Apple's/Apple's come about six months after Samsung's?).
Sure, Apple benefits when people talk about Apple. Rumor sites like this help keep the buzz going 24/7/365. But does Apple want actual, final plans to be leaked? Maybe on occasion, but for the most part, no. Can "leaks" contain disinformation? Sure. Can they contain "teasers" for real products/features? Sure. Or a leak can be a real leak - information that was not meant to see the light of day.
Leaks of internal correspondence, meetings, and the like? Those don't fall into the same class as product leaks. A high percentage of product leaks seem to come from the Apple supply chain, such as the dimensions/design of a protective case being leaked by some employee of a case manufacturer. It's reasonable to expect that with a supply chain as large as Apple's that someone, somewhere is going to leak. But when the contents of an employees-only meeting/memo leaks, the feeling of violation and betrayal will be much higher.
All of us expect that those close to us are going to respect our privacy and secrets. While there are certainly companies where the management/staff culture is corrosive, companies like Apple try to maintain the opposite - a collegial, trusting atmosphere between all employees, regardless of rank. Apple may have over 100,000 corporate employees, but that group is "close family" compared to the millions whose work touches on Apple in some way.
Sure, every employee has to sign NDAs. Policy manuals are going to be explicit about the penalties for violation. Trust doesn't mean "no rules." But underlying all is the trust that employees will respect those rules. When trust is broken, that affects the kind of information management is willing share with staff. The tendency will be to share less info, which further damages the relationship between management and staff - staff wants to know more, rather than less, about what the company will be doing. When management doesn't share... staff is less trusting of management.
It may seem "chilling" to be warned, prior to a meeting, that the contents will be confidential, but in the end, the attendees are trusted enough to be "in" on that information. Having no meeting/memo at all, or a meeting/memo containing so little inside information that they might as well have been sent the company's press release is, long term, far more "chilling" on the relationship between management and staff than a confidentiality warning.
The Tart Tycoon is displeased that his privacy is violated. I wonder if Apple is even capable of introspection any longer?
Tim bears some resemblance to Sam Eagle from The Muppet Show. I'm pretty sure Beaker did it, he's put up with a lot of crap and just doesn't care any more.
LOL, please. 🙄 Is anyone buying this nonsense? Rank and file employees couldn’t care less that a corporate meeting is leaked, let alone be “frustrated” by it. The one who is frustrated, is Tim.
And he’s only making matters worse. Between wanting to install scanning spyware on people’s devices and now this, Apple is looking more and more like an evil empire by the day. They need to reverse course and change their attitudes. QUICKLY. I get not wanting to have leaks for products, that’s understandable. But if you expect that all the corporate meeting stuff is going to stay inside the hive mind at a company the size of Apple, then you are dreaming. Not going to happen.
Additionally, when he says “so many” of you were frustrated, it just sounds insincere. It sounds like a product launch actually where he’s trying to market something minor as the greatest feature/product ever thought up. It’s just phony. If only he would pay more attention to how many CUSTOMERS are frustrated with Apple these days on various things. Where is the concern for that?
Last edited:
Tim boy needs a mafioso hat on his head and a thug named Guido standing nearby. 
There is a simple solution: just announce the products at much earlier stages of the planning cycle, like Apple did with the Mac Pro. Will they do it? Most likely not, because it would hurt their sales. Just try to cope with the leaks then...
The idea that Apple fears the competition financially is laughable. In each of the markets you mention, Apple has a virtual monopoly on the profits, while competitors flood the cheap end of the market with crap. The only competitors that have been able to put out relatively decent hardware have other streams of revenue: Microsoft makes money from software licenses and Xbox and it throws is at the surface line to try to compete with Apple, without managing. They even bought iJustine! Samsung uses cash from panel sales and washing machines to try to put out nice expensive phones, and they flop. Apple has a monopoly of high end stuff. I think the competition is pretty irrelevant at this point.
Well, that’s a fair point, but then why are you reading MacRumors?
Yeah fire them.
I’ve seen some of the posts these leakers are making and they are whining pain in the backsides. If there are problems at work its because a massive employer can’t control the behavior of every human. People come into conflict and people who are difficult to work with or badly skilled make the most noise.
I’ve seen some of the posts these leakers are making and they are whining pain in the backsides. If there are problems at work its because a massive employer can’t control the behavior of every human. People come into conflict and people who are difficult to work with or badly skilled make the most noise.
Didn't you see him talk about the new Apple Watch? 🙃 /s
I get it from a company standpoint, especially town halls, but leaks helped me financially by waiting for the new iPad mini. And tbh some of the product leaks generate buzz and/or excitement.
Given the lead time for hardware design, mock-up, prototyping, and tooling to production is it really likely that Apple nixed plans for a major case change two weeks before announcing the device? It would be hard enough to redo all the marketing plans and materials in that time let alone the actual device.
Not saying it is not possible, but it is highly suspect.
Last edited:
Its not like they are revealing anything amazing anyways.... its all incremental improvements. Phones stopped being amazing new things 10 years ago