Apple CEO Tim Cook: iPhone X Has Been the Top Selling iPhone Every Week Since it Shipped

[ftaok]

What do their competitors have to gain by not even releasing any sales figures?

Apple messed up years ago by releasing sales figures. I'm sure if they had to do it over again, they would just breakdown revenue by unit and be done with it.

It's why the iPad is the last device you'll see Apple release discrete unit sales.

If you keep everything hidden, you can just pay a Kantner or Gartner to release an analyst's report saying anything you want. That's what the Samsung's and Microsoft's of the world do. Is good for the stock price.

Apple has a lot of Steve's DNA. He never cared for the stock price. He wanted to brag about how many units of whatever Apple sold. But when the sales numbers go down, the Street can lay a beat down.

 

[BuddyTronic]

I see them all the time. Anecdotes are not facts. Why is this so difficult. We live in a world with billions of people. Any one person’s experience is not indicative of objective reality.

Indeed - I was actually surprised how many people went for the iPhone 8. My ignorant self thought that everyone would want the X. But I was proven wrong by many people who said it was just too expensive for them, and then they also had fears about Face ID. I'll admit - the old fingerprint thing was great for unlocking your phone from bed in the middle of the night - better than the face thing is. So yeah, more anecdotes, but I think the lesson here is that in this quarter there was something for everybody for iPhone - $350 up to $1000

 

[Michael CM1]

What exactly does Tim's statement mean? That they sell more iPhone X's each week vs other iPhone models Apple is currently selling? Or that it's the highest selling iPhone ever?

Pretty sure he means the iPhone X is selling better than the 8, 8 Plus, 7, 7 Plus and SE each week. Not surprising since the glut of iPhone 8/8 Plus buyers bought theirs at those launches and then the iPhone X glut came later. Drop-off probably at a similar rate for each model from the time of introduction.

 

[Swift]

But WSJ and Nikkei said Apple was slashing orders 50%.

The original story was sort-of correct. They will likely stop production of this phone this summer. You'll be able to get it for a while, at least until the new one comes out. Then fall will bring us two Face-ID OLEDs, etc. Cheaper than the iPhone X, at least one. In other words, it won't be continued as a distinct model they would cut the price of and continue, like the 7 and 6s. Likely the 6s will disappear, and the 7 and 7+ will be the "low" end. Another "Premium" phone comes along when they have some equally groundbreaking tech to put in one.

 

[DeepIn2U]

lol RIP iPhone X haters/Android users

Something still doesn't smell quite right here. Not a hater I love the iPhone X and what it brings to the market, I do hate the lame Animoji Kareoke ads though ... but that's personal opinion. I think so much more can be done with FaceID technology and it should be vastly better received if advertised more. Still not much done by developers enhancing its use - which maybe telling that Apple hasn't opened it up just yet.

Q1 of 2017 the ASP was $695 Q1 of 2018 the ASP is $796 ... a difference of $101US October to January 2016-2017 the iPhone 7 was king and it was $300-500 cheaper than the iPhone X at launch and during the full year. From 2016 to 2017: Apple sold the iPhone 5S, SE, iPhone 6, and 6S, and the iPhone 7 Globally. From 2017 to 2018: Apple sold the iPhone SE, iPhone 6S, 7, 8, and the X. (This is 2 not one, but 2 new phones at the same and higher retail costs, average profits per unit (8 & X) and much higher Contract/Retail pricing on the X. So why ONLY the $101US difference in ASP IF the iPhone X is selling a LOT more that Apple is making us all believe it to be? I call PURE BS!

ONLY a $100 more when ...
on contract anywhere outside of USA and Japan the iPhone X has a lot higher cost than any other iPhone in history.
Example:
Here in Canada ... Rogers (sub-carrier brand is Fido and Chatr), Telus Mobility (sub-carrier brand is Koodo), Bell Mobility (sub-carrier Virgin Mobility), and Feedom Mobile (formerly Wind Mobile) just got on board with Apple iPhones supported/sold this mid December 2017 ...

iPhone X 64GB: $500 2yr contract
iPhone X 256GB: $700 2yr contract
No deals on buy 1 get one free or 1/2 price like T-Mobile USA is doing or other carriers in the USA

What's the contract pricing for both iPhone X models in other countries? If theirs is a LOT cheaper then yeah I'll believe the incredible sales announcement (no specific proof just total revenues) but then why not more than any other previous quarter?

I do think their Q2 forecast will be buffered by more expensive iPhone SE 2 to debut. Q3 will wane just a bit unless great sell-off sales occur (Black Friday will be HUUGE!!). Quarter 4 2018 is going to KILL it all.

Good job Apple ... now show ME the money ... as in send me a cheque ... just because I'm nice like that. (Hey don't kill my fantasy here, I know the reality, just don't crush the fantasy please?!

 

[Swift]

Everyone knows that the X is more popular than the 8. No news there. "Top Selling" means just that. More Xs sold than 8, or 7 series. Yawn

Except that the X sold for one month less.

 

[Swift]

[QUOTE="
What's the contract pricing for both iPhone X models in other countries? If theirs is a LOT cheaper then yeah I'll believe the incredible sales announcement (no specific proof just total revenues) but then why not more than any other previous quarter?
[/QUOTE]

You know Apple doesn't own the ISPs, right? They sell the X and they make the deals they choose. I don't think Apple is going to buy a Canadian ISP and make the deals so good everybody can buy an iPhone X.

 

[Abazigal]

Do meteorologists ever get fired for predicting the weather incorrectly?

Maybe they should be.

Or let there at least be some accountability. I am not saying analysts need to be 100% accurate all the time (even Aboveavalon misses the mark spectacularly from time to time), but I read their articles and the underlying logic isn’t even sound. It’s clear they are using click bait headlines and alarmist articles just for the views and attention. Not to inform.

This isn’t even making an educated guess. They are just pulling random crap out of their behind and trying to pass it off as gospel.

 

[CWallace]

Something still doesn't smell quite right here.

Q1 of 2017 the ASP was $695 Q1 of 2018 the ASP is $796 ... a difference of $101US October to January 2016-2017 the iPhone 7 was king and it was $300-500 cheaper than the iPhone X at launch and during the full year. From 2016 to 2017: Apple sold the iPhone 5S, SE, iPhone 6, and 6S, and the iPhone 7 Globally. From 2017 to 2018: Apple sold the iPhone SE, iPhone 6S, 7, 8, and the X. So why ONLY the $101US difference in ASP IF the iPhone X is selling a LOT more that Apple is making us all believe it to be? I call PURE BS!

ASP in Q1 2015 was $687 with the iPhone 6 / 6 Plus having base prices of $629 / $749
ASP in Q1 2016 was $691 with the iPhone 6s / 6s Plus having base prices of $649 / $749
ASP in Q1 2017 was $695 with the iPhone 7 / 7 Plus having base prices of $649 / $769

Base prices for the iPhone 8 / 8 Plus are $699 / $799. If those were the only two models Apple sold, ASPs should have risen to a bit over $700 based on previous movements and taking into account the $50 increase in the iPhone 8's price compared to the 6s and 7.

The only way you get a $101 increase in ASP is because you sold a shedload of $999 of iPhone Xs (and more likely a shedload of $1149 iPhone Xs).

 

[AppleScruff1]

Maybe they should be.

Or let there at least be some accountability. I am not saying analysts need to be 100% accurate all the time (even Aboveavalon misses the mark spectacularly from time to time), but I read their articles and the underlying logic isn’t even sound. It’s clear they are using click bait headlines and alarmist articles just for the views and attention. Not to inform.

This isn’t even making an educated guess. They are just pulling random crap out of their behind and trying to pass it off as gospel.

Publicity and clickbait. That's what drives a lot of it.

 

[Soccertess]

The reality is, there are those who want the iPhone X to fail because of their own disapproval for the notch, price point, etc. But I think iPhone X given its wide availability had a strong start and has a bright future with Face ID. Even with iPhone X being a top-selling iPhone, you will still have those who will claim it's a failure.

Just because you don't like something, doesn't mean you think it is a failure. I don't like it because of the price point, but sadly it won't fail. Too many people who are scared to switch even when Andriod devices are SO STRONG, and exceed the iphone in many ways.

Maybe those of us who don't like it see how other [products] have caught up and say to ourselves for example "why is google now so awesome, and siri sucks for so many years." Maybe there are people on here who just demand better.

I say that your 10k watch, dongles, and 1600 iphone and tell Tim Cook to shove it!

 

[BaltimoreMediaBlog]

Except that the X sold for one month less.

Everyone here is saying iPhone X sold most yet Apple doesn't itemize the sales, so that means none of you know what you're talking about.

The topic is that TIM COOK said that iPhone X was the best seller in a non-specific way.
If you think about that, it could mean many different things. It also doesn't mean the older iPhones are outselling the new one or that it didn't meet sales expectations.

I cannot stop saying this because it proves that Tim Cook is not unwilling to lie or withhold the truth.
He said there were no FM chips in iPhones and was immediately ridiculed and proven wrong from a teardown.

 

[SactoGuy18]

I still think we may see one more color for the iPhone X probably by mid March 2018: the much-rumored Copper Gold color that was hinted at by leaks from last summer. And this color, along with the darker Space Gray and Silver colors, will be the color of the 6.1" LCD panel iPhone and 6.5" OLED panel iPhone coming in September 2018.

 

[CWallace]

Everyone here is saying iPhone X sold most yet Apple doesn't itemize the sales, so that means none of you know what you're talking about.

The topic is that TIM COOK said that iPhone X was the best seller in a non-specific way.

Non-specific? What is non-specific about "per week since November"?

If you think about that, it could mean many different things.

It means one thing - since the iPhone X went on sale in November, compared to each other model's sales on an individual basis for that model, the iPhone X sold more.

I get the impression people disputing Cook's statement believe that he said or implied the iPhone X sells more per week than every other iPhone model sells combined per week. That's obviously untrue which is why it's obvious that is not what he said nor implied.

I cannot stop saying this because it proves that Tim Cook is not unwilling to lie or withhold the truth.

He is the CEO of a company reporting financially-relevant information about said company. If he lied or withheld the truth, he would be liable for sanction from the SEC and lawsuits from shareholders.

 

[theMaccer]

A top seller as in what? They sell more X than 6s?

 

[TheTruth101]

Ok, who wants to buy mine? it is in perfect shape, black and is the one with all the full memory and such... I am selling it at the same retail price because I know people are dying to get one. No?

 

[davie18]

Ok, who wants to buy mine? it is in perfect shape, black and is the one with all the full memory and such... I am selling it at the same retail price because I know people are dying to get one. No?

Of course no, why wouldn’t someone just buy one from Apple instead lol

 

[CWallace]

A top seller as in what? They sell more X than 6s?

Yes.

They also sell more X per week since November than they sell 6s Plus. OR 7. OR 7 Plus. OR 8. OR 8 Plus.

What Cook is NOT saying is that they sell more iPhone X than they do 6s AND 6s Plus AND 7 AND 7 Plus AND 8 AND 8 Plus combined.

The comparison is being made on an individual model basis, not a total basis.

 

[Nabby51]

Just as expected. iPhone X customer satisfaction is off the charts. You’d have to pry my iPhone X out of my cold dead hands. I could not go back to a Home button iPhone with head and chin. The gesture based UI is so incredibly fluid and intuitive and Face ID is miles ahead of Touch ID in convenience and accuracy. You can only experience this if you live with an iPhone X day in and day out.

Now, about that game of broken telephone where they were going to discontinue the iPhone X for lack of demand...

You can thank palm for that UI. They had it this UI and wireless charging back in 2009. It’s a shame they died but them are the cards.

I wasn’t a huge fan of the X so I have an 8+ and I’m ok with that.

 

[UL2RA]

Google doesn't use an equivalent codec? Thats a bummer

Not yet, but I'm sure they will. I mean Google Photos supports Apple's new stuff, so I'd imagine they'll jump on board at some point. Of course if they are using something and I'm mistaken, someone correct me. What I can't stand about the Pixel 2 though is the default compression for images sent over MMS is extremely aggressive to the point that images look absolutely horrid. That's one big advantage of iOS over Android's default text messaging. Literally any other messaging app sends better quality images.

 

[Ghost31]

I paid 900 for my 6 plus 3 years ago. Don’t get the anger over the price tag for a far better more advanced iPhone?

Because they can’t afford it. Instead of making money, they’d rather spend time complaining on the internet. Like that’s all the value they can provide to the world

 

[UL2RA]

Because they can’t afford it. Instead of making money, they’d rather spend time complaining on the internet. Like that’s all the value they can provide to the world

They don't have to buy it either. The 8 is cheaper and has most of the features of the X, minus the display, camera, and Face ID. I had the 8 but ended up trading it in for the X. I'm happy with the trade but the 8 is a fantastic and beautiful phone.

 

[Ghost31]

They don't have to buy it either. The 8 is cheaper and has most of the features of the X, minus the display, camera, and Face ID. I had the 8 but ended up trading it in for the X. I'm happy with the trade but the 8 is a fantastic and beautiful phone.

I just think it’s weird the level of hate people have for it just because of the price. Even if i didn’t wanna get it because it’s expensive, I’d be like “it’s a good phone. It’s just out of my price range. I’ll settle for a cheaper phone”. And that’d be the end of it.

But some of these people go on and on and on and call Apple a “disgusting company” for it and it just seems so unnecessary. I don’t complain about a super expensive OLED tv being expensive. I just say it’s out of my price point and don’t buy it.

 

[UL2RA]

I just think it’s weird the level of hate people have for it just because of the price. Even if i didn’t wanna get it because it’s expensive, I’d be like “it’s a good phone. It’s just out of my price range. I’ll settle for a cheaper phone”. And that’d be the end of it.

But some of these people go on and on and on and call Apple a “disgusting company” for it and it just seems so unnecessary. I don’t complain about a super expensive OLED tv being expensive. I just say it’s out of my price point and don’t buy it.

I don't get it either. But it's more entertaining to read on here, I suppose.

 

[menithings]

You can thank palm for that UI. They had it this UI and wireless charging back in 2009. It’s a shame they died but them are the cards.

I wasn’t a huge fan of the X so I have an 8+ and I’m ok with that.

Actually Palm famously copied the Apple Newton OS. Also Palm’s wireless charging was crap.