Apple CEO Tim Cook: iPhone X Has Been the Top Selling iPhone Every Week Since it Shipped

[Macaholic868]

I love the iPhone X!!! The Plus has always felt too big in my hand. The iPhone X is the perfect size and the edge to edge display (minus the notch) gives me about the same screen real estate as a Plus minus the bulk. Face ID works very well even in low light. I’ve had better luck with Face ID than unlocking previous Touch ID enabled devices. I don’t take many pictures or videos but the camera is clearly better and now that I’ve experienced an OLED display I don’t want to go back.

I’ve got one complaint about the iPhone X and it’s one that I hope Apple addresses. The button on the right side of the phone is a huge PITA. For the life of me I can’t understand why it will disconnect a phone call if you press it. In previous iPhone iterations you’d hit the power button and it would shut off the display, lock the iPhone but wouldn’t disconnect a call. Now it does and breaking the habit of hitting it to make the screen go black when I’m either initating a call or answering one is obnoxious. Remember when the iPhone detected that you were putting the phone up to your ear and shut off the display automatically? I do and I miss those days. Further, why doesn’t holding that button down for an extended period of time initiate a hard restart? Having to hit the volume up button, the volume down button then holding down the button on the right is stupid. You should be able to do a hard restart just by holding down the button on the right for 5 - 10 seconds after the shut down button appears.

 

[Ladybug]

You must be new here. Welcome aboard!

Not quite..I've been around since 2006 I believe.

But still, I wonder why it matters so much to so many how many phones were sold.

 

[newellj]

Post deleted.

 

[johnnygee]

But WSJ and Nikkei said Apple was slashing orders 50%.

The short sellers and put options sellers made their bread and moved on.

 

[Abazigal]

Mister Cook, during Cyber Monday, I bought a few echo dots. Less then 39,- each.

For 39, I don't get the HomePod. I Just get the extended warranty for the HomePod.

Apple has failed. Apple keeps falling. Hear our warning calls. Start developing decent products for decent prices.

"Apple is doomed because they aren't catering to a small niche of nerds that hardly makes any revenue"

I don’t think Apple is losing any sleep here.

 

[unobtainium]

He means of all the iPhones on sale right now X is selling the most every week.

well duh. was that ever in doubt?

 

[BuddyTronic]

Serious question: Do you think discrepancies between quarters wasn't factored in when Apple and Wall Street came up with their expectations?

Of course ASP is up, they're selling a $1,000 phone.

It certainly is NOT factored it. IMHO.

It ONLY gets factored in if you do calculations "PER WEEK" - which may be a more useful objective measure. This is not something that is done much that I have ever seen. It's a bit of a cheat, but I'm glad it makes my beloved AAPL stock look better, and it seems perfectly reasonable.

Why do you think all the negative ninnies are now making articles that "Apple Missed" this and that. Ha ha. You go and ask them if they did or did not "factor in" the one week difference. The answer is that they are "not" factoring in the difference in weeks.

We will have to explain this little week "cheat" thing to each and every person for the next several months I'm sure, otherwise the fake history of this situation is that "Apple Missed Fiscal Q1 2018" - that's all those guys will have to cling to. haha.

The guys who know what is what are already voting with their buy orders.

 

[UL2RA]

And efficient codecs like HEIF ... unless the Pixel does already?

No, that's just an Apple thing.

 

[Act3]

Whatever - if you want to stir up some meaning from all this, look in the mirror and your stock portfolio and decide if you made the right assessment.

I don't own apple stock. your excuse?

 

[AppleScruff1]

Not quite..I've been around since 2006 I believe.

But still, I wonder why it matters so much to so many how many phones were sold.

I know. I was just joking. People sure do get in a tither about phones sold, profits, etc. Apple sold 77 million phones in 13 weeks and people are arguing how bad things are. Record revenue and people are worried because the stock went down a dollar.

 

[BuddyTronic]

I don't own apple stock. your excuse?

I don't understand what you are asking

 

[bdkennedy1]

I have over 2 dozen friends that have iPhones. Only one of them has an iPhone X. Half of everyone else upgraded to an iPhone 8. The rest are still using iPhone 6 and 7.

Additionally, I have not seen one single iPhone X out in the wild.

 

[Baymowe335]

You think Apple's CEO is lying about which device is most popular on an earnings call?

There's no fix for that kind of paranoia.

It’s also highly illegal, so it’s obviously not something Apple does.

Apple is very transparent.
[doublepost=1517537862][/doublepost]

of course he isn't lying but you do realize that it doesn't take much for the newest iphone to be the leader of the pack when you have 7 other offerings. 12.6% at worst case. 100/8

Bruh, as I told someone else, the X by definition has to be higher because the ASP is $800. Can’t get to $800 ASP if all models are at 12.6%. Math doesn’t work.

Plus, Cook can’t lie. It’s highly illegal.

 

[dotnet]

iPhone X is a smash hit.

Clueless analysts left looking like fools yet again.

The question is, do any of these "analysts" ever get fired for being so abjectly wrong, year after year? Probably not. Is "analyst" simply a synonym for "click-baiter" these days? Does it have anything to do with analysis? When did they lose the "c" in the middle? Questions over questions...

 

[ftaok]

They don't break down sales to individual models, "but trust us... X topped the charts EVERY week (gleaming ping from Tim's tooth)!". Yeah frickin' right.

If only non-Apple companies could get away w/ such blatant secrecy, partial lies & spin. This company's arrogance & contempt for its users is sickening, to me.

Are you kidding me? Apple is one of the most transparent tech companies around. Tell me, when did Amazon ever break out how many fire phones they sold? Or Kindles for they matter?

Still waiting for Samsung to break out how many Note 8 they sold.

Apple gives all the numbers necessary to estimate the breakdown by model to a pretty accurate degree. Fill in the rest with channel checks and voila!

They keep secrets for a reason. To protect their interests forum competitors. Not to hide stuff from folks on macrumors.

 

[supercoolmanchu]

It's the best selling iPhone, okay. That doesn't tell us the forecast vs sold devices. Frankly, I don't really care and I'm just making a point. It's going to be a successful device and the 'Apple is doomed" mentality is hyperbole.

But this statement from Tim Cook that "iPhone X was our best selling device" doesn't really validate how successful the phone is vs their forecast for it. I work for the worlds #1 playground manufacturer, and while it's of course a completely different industry, when we don't hit our forecasted numbers we still manage to put a positive spin on the earnings reports. It's just the nature of business.

Yeah but when your revenue is up 13% year over year, that’s not too hard to put a positive spin on. Apple has an ecosystem of devices, if the fear is that iPhones will reach consumer saturation, then it should be nothing but good news when other areas of the platform are stepping up.

 

[WannaGoMac]

Not quite..I've been around since 2006 I believe.

But still, I wonder why it matters so much to so many how many phones were sold.

Legitimizes decision to purchase or not an iphone?

 

[BuddyTronic]

I know. I was just joking. People sure do get in a tither about phones sold, profits, etc. Apple sold 77 million phones in 13 weeks and people are arguing how bad things are. Record revenue and people are worried because the stock went down a dollar.

I get in a tither because it amounts to market manipulation and propaganda in some cases.

We have seen decades of negative spin and some outright lies against AAPL.

BTW - AAPL is up $5 or so after hours.


If you have your life savings in AAPL it might make the "tither" worse . I'd say, it does!

 

[AppleScruff1]

The question is, do any of these "analysts" ever get fired for being so abjectly wrong, year after year? Probably not. Is "analyst" simply a synonym for "click-baiter" these days? Does it have anything to do with analysis? When did they lose the "c" in the middle? Questions over questions...

Do meteorologists ever get fired for predicting the weather incorrectly?
[doublepost=1517538289][/doublepost]

I get in a tither because it amounts to market manipulation and propaganda in some cases.

We have seen decades of negative spin and some outright lies against AAPL.

BTW - AAPL is up $5 or so after hours.


If you have your life savings in AAPL it might make the "tither" worse . I'd say, it does!

If anyone has their life savings in Apple, I'd say they are foolish.

 

[WannaGoMac]

No, that's just an Apple thing.

Google doesn't use an equivalent codec? Thats a bummer

 

[BuddyTronic]

The short sellers and put options sellers made their bread and moved on.

Apple Bulls do good too - I ended up buying a lot of call options. March 2 178.5 - July 180 - Jan 2019 190...... but it's all a bit of cooked up nonsense. About the ONLY thing that calms me down is when I see the market returning to common sense after these propaganda attacks..

I sure wish Apple would double the dividends - it might prevent a lot of this crazy manipulation.
[doublepost=1517538409][/doublepost]

Do meteorologists ever get fired for predicting the weather incorrectly?
[doublepost=1517538289][/doublepost]

If anyone has their life savings in Apple, I'd say they are foolish.

Well, I do actually

Lot's of people have called me foolish.

I'd say "diversification" seems foolish.

I'd say fund managers who set a target of S&P500 +1% as their management goals are foolish haha.

I'm 99% AAPL and happy about it.

 

[AppleScruff1]

Apple Bulls do good too - I ended up buying a lot of call options. March 2 178.5 - July 180 - Jan 2019 190...... but it's all a bit of cooked up nonsense. About the ONLY thing that calms me down is when I see the market returning to common sense after these propaganda attacks..

I sure wish Apple would double the dividends - it might prevent a lot of this crazy manipulation.
[doublepost=1517538409][/doublepost]

Well, I do actually

Lot's of people have called me foolish.

I'd say "diversification" seems foolish.

I'd say fund managers who set a target of S&P500 +1% as their management goals are foolish haha.

I'm 99% AAPL and happy about it.

There is a wise old saying, never put all your eggs in the same basket.

 

[dampfnudel]

Shouldn't this be expected being that it is the newer device? Maybe 51% of the iPhones sold are iPhone X. It is all speculation as they never release actual numbers.

How was it last year with the iPhone 7?

I’m guessing releasing the actual numbers would put a slight damper on Tim’s announcement. Can anyone explain coherently what Apple has to gain by not breaking down the numbers other than the lame not to show their hand to competitors excuse.

 

[lederermc]

But WSJ and Nikkei said Apple was slashing orders 50%.

The slash in 50% of iPhone X order is meaningless unless it's being compare to previous orders of previous models for the same point in the life cycle. It just might be that some bean counter in Cupertino accidentally order twice and many as he/she should have and the slash was a correction of a mistake. Who knows?

 

[Act3]

It’s also highly illegal, so it’s obviously not something Apple does.

Apple is very transparent.
[doublepost=1517537862][/doublepost]
Bruh, as I told someone else, the X by definition has to be higher because the ASP is $800. Can’t get to $800 ASP if all models are at 12.6%. Math doesn’t work.

Plus, Cook can’t lie. It’s highly illegal.

There is math that will work. My example was extreme. And leave the bruh **** out of it please.

And what is the selling price of the entry 8+ ? What about the price of the higher storage models of the other phones? All of it needs to be taken into account before a conclusion is drawn. Apple could be using a smokescreen with 8 models on market and even more with different prices for storage.