Unlike the double faced snake Zuck (who claimed Facebook cracking down on hate speech yet let obvious fake accounts, terror and extremist orgs to exist on the platform because of "engagement"), at least Apple seems to be trying their best to walk their talk. I may or may not agree 100% with what Cook has in mind, but to me Apple is at least the more consistent company amongst other ultra hypocritical silicon valley companies (the likes of Facebook and Google).