Apple CEO Tim Cook Talks the Future of iPhone, Driving an EV, and More in New Interview

[citysnaps]

Because his focal areas are not what made apple great and why many of us love the brand. The software has become less polished under him, the designs recycled to older devices, and he isn’t a products guy.
I get making your shareholders, happy, but Steve Jobs was able to do that very easily simply based off of his ability to create desirable products. Tim Cook seems to be able to just try and talk about environmental or LGBTQ related causes. None of these are reasons why I buy into Apple.

How about manufacturing and selling to Apple customers 600,000+ iPhones everyday of the year (on the average) and making them happy?

"Tim Cook seems to be able to just try and talk about environmental or LGBTQ related causes. None of these are reasons why I buy into Apple."

Sometimes it's not all about you. There are roughly 1 Billion active Apple customers, and some of them care about the environment, equality, etc as they are also human beings.

 

[BarredOwl]

So much TC hate here?

Why?

To feel better? How long does that last? Fifteen minutes, maybe?

Because he is grossly responsible for destroying the soul and quality of Apple as we knew it.

 

[HazeAndHahmahneez]

maaan, Tim gets a lick of flack but I dunno, something about him he seems cool I’d like to pick his brain re: tech and apple and history of tech and Steve Jobs etc.

He says he does his best to live a carbon neutral life…I wonder if he’s vegan!…

 

[citysnaps]

It is not hate, these are opinions. People are free to share they disagreement with the things that they dislike. Stop calling everything "hate". Apple is starting to look more as NGO that make phones rather than a tech company...pathetic. The level of social activism TC is imposing on Apple is ridiculous.

Perhaps it's time to take charge, open and vote with your wallet, and choose a tech manufacturer that doesn't upset you so much?

 

[citysnaps]

Because he is grossly responsible for destroying the soul and quality of Apple as we knew it.

Stand up and vote with your wallet, finding happiness with a different tech comapny?

 

[randolorian]

Cook likely has some compensation tied up in meeting certain ESG goals.

 

[boswald]

I think people just want Steve back. We all do. Unfortunately that can’t/won’t happen, so we have to find the positive things in Tim’s leadership. He’s not perfect, and he’s not Steve, but Steve picked him as his successor for a reason. I think Tim’s heart is in the right place, but he doesn’t have the same personality as Steve (or even Federighi), and I’m fine with that.

 

[jimbobb24]

“What will the iPhone be like in 20-30 years”
“Carbon neutral…”
This is the definition of corporate bot with no vision or imagination. He has done a great job but I would love to hear an answer from someone with vision. This is some bland garbage.

 

[yabeweb]

I find it funny that people really think driving an EV is good for the enviroment…

 

[jimbobb24]

He's done the most environmentally friendly thing of all. He didn't have kids.

Wrong. If your logic is correct suicide is the most environmentally friendly thing someone can do.

 

[farmboy]

“Despite my insane wealth I am still a slave Wall Street’s demand for quarterly earnings increases.”

Cook's wealth has nothing to do with Apple's business practices and investor expectations.

 

[JeMeCasse]

His voice goes through me like nails on a blackboard.

 

[jayducharme]

As always, he chose his words carefully. While recycling your personal plastics and paper is a noble gesture, the sad fact is that most of the plastic still ends up in landfills anyway. It really is a matter of reducing consumption on a global scale, something that Wall Street would not be too happy about.

 

[dontwalkhand]

that's a good question -- is it publicly known what type of EV Tim drives?

There are many Apple employees who own Teslas. Tim might be one of them, but it seems possible he might prefer a different brand (Lucid? Porsche? Rivian?).

I’m sure it would be one that supports Apple CarPlay. Heck, he may even have early access to the next gen CarPlay.

I’m thinking BMW. His past vehicles were BMW vehicles and BMWs seem to support all of the Apple features. They’re the closest thing to an Apple car you could get at the present.

 

[robbietop]

Interviewer: "So, Tim, where do you think you'll be in five years?"
Tim: "I may or may not be sitting on the couch, and I'll be carbon neutral."
Interviewer: "That's amazing to hear! What else do you do to be carbon neutral? I just composted my 1992 Winnebago Class A Motorhome using advanced microbial engineering I do in my basement."
Tim: "Haha, we might or might not be working on microbial engineering pro max for our customers...or not customers..."
Interviewer: "Any plans on the Apple Car we always kinda hear about?"
Tim: "I may or may not have heard of it...on my couch or not couch."
Interviewer: "So coy, you are."

Zap Brannigan: "What makes a man carbon neutral? Lust for stock? Brownie Points? Or is it being born with a filthy heart of carbon neutrality?"
Tim: "Tell my husband I said Hello."

 

[Sevendaymelee]

I drive an EV too. But I don't do so because of the environment. I drive one because I can charge at home, and thus, spend only about twenty-five dollars on fuel a month. I also like it because it goes 0-60 faster than most super cars, requires hardly any maintenance and is technologically advanced.

But the environment? No. The toll mother earth takes to make those batteries is steep.

 

[sack_peak]

I see a lot of people brag on here about how long they had their last iPhone but I think it's still way too short. I upgraded from an 8 Plus to a 15. That's six years old but I didn't even use the 8+ that long, I was on a 6S+ before that. Like people are giving themselves a pat on the back for trading in their 11 or 12 for a 14 or 15. The only meaningful changes are the CPU - which you really won't notice that much, the camera and possibly the screen but even that is running out of steam. The main thing is the battery won't last long beyond 3 years.

Our forum is a concentration of the English speaking world's Apple enthusiasts and those who work in their ecosystem.

If you asked those who upgrade annually many would be iPhone developers who need a test machine to beta test their apps on.

So having a collection of devices that work from iOS 17 to 15 is a work expense and requirement.

This is why it is useful to check industry survey on how often a typical consumer keeps a device and benchmark against that.

Below is the typical replacement cycle for computers

- 4 years: Apple
- 5-6 years: Intel
- 11+ years: <8% 🇺🇳; <9% 🇺🇸; <5% 🇬🇧; <13% 🇮🇳; <8% 🇨🇦; <2% 🇦🇫; <0% 🇰🇵; <5% 🇨🇺

2019 macOS Catalina does not officially support hardware older than

- 2012 iMac
- 2012 MBP
- 2012 MBA
- 2013 MP
- 2015 MB

Final macOS Catalina Security Update was on Jul 2022.

More frequent product refresh that other people will buy will materially benefit you 10-15 years after your purchase as they are financing R&D of your future repalcement. When you make the next purchase whichever decade the buyer decides will in turn help fund future tech for other people.

I'm on a 2012 iMac 27" and I really wanted a 2023 iMac 32" M2 Pro released with the Jan 2023 Mac mini M2 & M2 Pro and Jan 2023 MBP 14" & 16" M2 Pro & M2 Max.

I'd likely replace that with a 2033 model.

 

[klasma]

Why should a consumer have to wait two years to buy a new phone. It’s obvious that apple has to produce a new phone every year for the consumer and profit maximalism. Apple isn’t trying to look good for shareholders apple does look good to shareholders.

Why should a consumer have to wait a full twelve months to buy a new phone? This is preposterous! I’d want a new one every day, then they also could optimize away the charging port and MagSafe coil, reducing weight and carbon footprint. Since iPhones are recycled, I wouldn’t see the problem.

 

[sack_peak]

He leads you to think Apple have people disassembling phones and recycling the useful parts when our trade-ins go to third parties.

They use robots for that.

Robot can disassemble and recycle 200 iPhones an hour

Daisy can disassemble 23 different iPhone models, allowing Apple to recover valuable materials within, like rare earth magnets, tungsten, and steel.

www.plantservices.com

 

[DJTaurus]

Seriously who cares what those activists are preaching ?

 

[sack_peak]

I bet just 1 trip on his private jet has a higher carbon footprint then every member on here combined.

Cook's 2022 pay totaled $99 million.

That is equivalent to $11,301.37/hr for 8,760 hours in a year.

Real median household income was $74,580 in 2022.

1 work day to Tim is a year's household income for a median household.

Apple's board giving him a private plane for unscheduled non-stop flights to wherever his presence needs to be in a small cost.

I personally would not want to travel by plane with him or any VIPs as the security requirement would increase and there is an increase of the vehicle being targeted by criminals and terrorists.

 

[klasma]

“What will the iPhone be like in 20-30 years”
“Carbon neutral…”

He may be right in the sense that there might well be no iPhone in 20-30 years.

 

[sack_peak]

He may be right in the sense that there might well be no iPhone in 20-30 years.

iPod started in 2001 and was discontinued in 2022.

 

[klasma]

(deleted, I misread)

 

[klasma]

Cook's wealth has nothing to do with Apple's business practices and investor expectations.

So you’re saying he could change Apple's business practices without impacting his wealth? That’s pretty damning that he doesn’t, then.