his words are so shallow that there is even a risk to think that this guys a a complete fool (which he is obviously not)
IMO, Cook is choosing his words carefully to put his point across in easily understood terms. Too much detail and people tune out. You can bet he could speak for 10-20 minutes on any broad technical or environmental topic within Apple but that’s not the point of this edited interview. Brut asked the questions, Cook gives them a short bit direct answer to most questions.
“He leads you to think Apple have people disassembling phones and recycling the useful parts when our trade-ins go to third parties.”
That’s not always true. When you buy from Apple directly, Apple takes the trade ins (in the US) and sorts them by model and condition. The best they refurbish & resell. Obsolete, damaged beyond economical repair are recycled by Daisy robotic recycling machines to extract as much reusable material as possible. Lesser condition but resellable are shifted to third party sellers or refurbishers, which extends the usable iPhone life again & away from e-waste stream. In other countries, Apple has partnered recycling & reseller companies. I suspect Apple has similar arrangements with US carriers.
It’s not clear what Samsung (largest) and Google (small) does with any iPhone trade-ins but they surely don’t resell them directly.
It is not hate, these are opinions. People are free to share they disagreement with the things that they dislike. Stop calling everything "hate". Apple is starting to look more as NGO that make phones rather than a tech company...pathetic. The level of social activism TC is imposing on Apple is ridiculous.
Sorry you fell that way. A major portion of Apple’s demographic (especially teen to mid-30’s) IS interested in social and environmental activism and its impact on them. As an older >65 y/o, I’m strongly interested and proud of what Apple is doing, what they represent, and what kind of world this massive company will help leave to my kids, Grandkids, and their friends and families.
You would prefer Apple act like big steel, coal mining, oil, tobacco, old automotive, nuclear, etc. that almost actively create environmental and pollution issue that “we” have to deal with and pay for? Someone has to lead in doing what they can to reduce their environmental impact and Apple is doing what it can to show that it can be done, even on an Apple scale.
i wonder if a drives a crappy tesla or a more quality EV
You can choose to assign any EV you like to Cook. I like to think he’d choose a Porsche Taycan, partly because Porsche supports CarPlay pretty strongly. Tesla has done its part by making EV’s very mainstream, and generally a benchmark in the EV industry. Everybody else is trying to catch up or surpass Tesla, which so far has proven difficult to do for now.
Is this the same TimApple Co. that required recyclers to grind iPhones they received rather than allow them to potentially be used for spare parts?? Apple is UNDOUBTEDLY the greatest greenwashing company on the planet. Where is the Apple Fairphone option for buyers who really want to try to minimize carbon footprint (emphasis on "option")?? If Tim/Lisa want to help Octavia (MotherEarth) they need to get the Apple version of the Fairphone to market ASAP.”
Few seem to buy Fairphones, so far since 2012, they sold maybe 550,000 units total, of that 110,000 in 2022-23 so far, earning about $2.2M in profits in 2021, more in 2022, a very niche product. Those who want it certainly can buy it. But how long do they last? What happens to the replaced modules? If they last 6-8 years, iPhones already last that long or longer w/proper care & battery changes. Most can be repaired if needed.
I see a lot of people brag on here about how long they had their last iPhone but I think it's still way too short. I upgraded from an 8 Plus to a 15. That's six years old but I didn't even use the 8+ that long, I was on a 6S+ before that. Like people are giving themselves a pat on the back for trading in their 11 or 12 for a 14 or 15. The only meaningful changes are the CPU - which you really won't notice that much, the camera and possibly the screen but even that is running out of steam. The main thing is the battery won't last long beyond 3 years.
OLED full displays, superior security FaceID, UWB, improved WiFi & BT chips w/Watch, AirTag & AirPod connectivity, Apple Silicon CPUs, back to solid Qualcomm modem/RF solutions, much better multi-camera arrays for photos & video, optical image stabilization, vastly improved iOS features (but retroactive for some things back to the 6S & 8), 4G LTE & 5G, Crash & Fall detection, Satellite SOS, Precision Find My, industry leading value retention & resale, Apple Stores expanded X 5 times, Apple Services, content, and options have flourished, etc.
Yeah, nothing much has changed.
Because he is grossly responsible for destroying the soul and quality of Apple as we knew it.
No, Some of that died with Jobs, but Jobs handpicked Cook to lead Apple in his place, NOT Fadell, NOT Ive, etc. for better or worse, Apple would have and became a different company under ANYBODY not named Jobs, and maybe even with Jobs in failing health. Cry and moan all you want about the good old days, they’re sadly long gone. I miss Steve too but Apple survived, prospered, screwed up at times, triumphed at times, and is now the largest, arguably the most successful company in the world, despite all your misgivings. It isn’t the same, Apple has evolved, to fit the market, to expand its goals and philosophy, to handle geopolitical issues, to exert the influence it worlds, and yes, maybe still trying to adhere to Steve Jobs mantra of making a difference.
You’re welcome to disagree and state your opinion as you have. Compared to most other tech companies run by various personalities and CEO’s, Apple’s done much much better. No, it’s not perfect, but does continue to strive to be better at what it can do and control. And frankly enriched most who have supported or invested in Apple. I get you’re disappointed and frustrated with what Apple ideally could have been if Jobs had lived another 20 years or so, but then we’d be having the same conversation in 2031.
