I'd love a MacBook where you can detach it from the screen and touch it.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook: 'You Will See Us Do More in the Pro Area'
- Thread starter MacRumors
- Start date
- Sort by reaction score
pros don't do skinny. pros upgrade memory and disks.
Intel does have Xeons with that core count.
In some configurations, you could have 200+ cores.
While the average user / Pro may not need that many cores, there are enterprise areas that would certainly put those cores to use.
In the local college, we use Dell servers that host thousands of virtual servers and workstations. In some of the classes, the students will have and be working with 3000 virtually hosted servers and workstations simultaneously.
The enterprise industry would make this workload look pathetically small.
Virtualization isn't just about a user wanting to run Windows on a Mac. It's also about having one machine doing the job of hundreds of standalone servers. With one or two very powerful computers, you can essentially simulate a room full of servers. This not only decreases the footprint of your network, it also increases reliability and decreases costs.
A real Mac Pro would be designed to be able to scale up to 200+ cores for those enterprise customers. Or bring back the xServe and make it scalable to that level.
Using servers with a high core count, combined with load balancing, you can essentially reduce wasted clock cycles and increase the return on your investment.
Sure, you could buy 200 individual servers. But you'd be wasting the individual machine's potential, because it will have lots of idle time that it isn't working hard.
Using virtual machines puts those unused clock cycles to work. But to even be considered for such a role, the Mac would need to be designed to support a minimum of 25 cores. And it would need to be scalable to 200+ cores to even stand a chance at stealing some enterprise market from Dell.
When Apple produces this machine, I'll believe that they are interested in the Pro market.
Last edited:
you may be uncomfortable with assuming, and yet you just did. my "personal agenda"? what would that be?
Perhaps if Tim actually said "No, we're not doing a Mac mini" that would please the press more than "We have exciting things to come" which sounds kinda seedy.
However, u also don't wanna give off a false fire, because everyone will be on it like a mad hatters tea party.. The media will come back and say "... but Tim said there WAS gonna be a updated Mac mini, and now u say there isn't." You lie... and then u'll be all over that as "Apple has lost the direction"
However, u also don't wanna give off a false fire, because everyone will be on it like a mad hatters tea party.. The media will come back and say "... but Tim said there WAS gonna be a updated Mac mini, and now u say there isn't." You lie... and then u'll be all over that as "Apple has lost the direction"
At this same shareholders meeting he also said that AirPods are a "cultural phenomenon"
So basically he's just completely detached from reality. The Reality Distortion Field is supposed to be for customers and potential business partners. NOT Apple Executives. Oy !!
So basically he's just completely detached from reality. The Reality Distortion Field is supposed to be for customers and potential business partners. NOT Apple Executives. Oy !!
I am telling you: in September iPhone 7s and iPhone Pro.
You need the Pro moniker to reach the $1,000 price tag, along with a bunch of cool Pro features for the "creators" (3D cameras, microphones, screen in sunlight, stellar battery life, ...)
You need the Pro moniker to reach the $1,000 price tag, along with a bunch of cool Pro features for the "creators" (3D cameras, microphones, screen in sunlight, stellar battery life, ...)
Cook just talks a lot and gives empty platitudes. All the pros have already moved or are in process of moving away from Apple products.
Hi Team
We have so much to show you in our PRO pipeline
Here's our new watch band PRO !!!
We have so much to show you in our PRO pipeline
Here's our new watch band PRO !!!
What has Cook done that is "incredible" since he got here? Don't attribute everything good Apple has done to him - that's too easy and cheap. Steve Job was directly responsible for many incredible things. In that same vein, be specific, what has Tim specifically done that is incredible? You write as if you can offer a long list...
Windows users have access to CPUs and GPUs that are far better than what Apple users do. Windows machines do have thunderbolt. the Mac Pros cooling system has been proven to be inadequate when the machine is pushed. workstations don't use liquid cooling. they use large boxes with plenty of room for good airflow.
Calling everything "Pro" doesnt make it a "Pro" if nothing but a "Pro" remains. In fact you may as well drop the name "Pro" if everything is "Pro". Wow my head is spinning.
Pro in Apples world just means "being able to charge more for changes that come naturally as components get cheaper anyway" or was the first iPad with a retina display more expensive than the iPad 2? NO but i guess it wasnt "Pro-worthy" enough eh
Pro in Apples world just means "being able to charge more for changes that come naturally as components get cheaper anyway" or was the first iPad with a retina display more expensive than the iPad 2? NO but i guess it wasnt "Pro-worthy" enough eh
"We are proud to announce... the Dongle Pro"
(Journalists applaud. Pro users facepalm)
(Journalists applaud. Pro users facepalm)
most creative aplications are at parity or better on Windows, or they are Windows only. Productivity is pretty good when you can throw newer, more powerful, more cost effective hardware at it, such as you can do in Windows.
****, can we just get an apple tower that can use any hardware we want to put into it? That is the ideal pro version of an apple product. Sorry Timmy but you have ignored Pro users for well over 5 years or longer and claiming you are now committed to updating Pro products in a timely manner seems like an impossibility.
We want regular updates to a simple hardware platform not another trash can or crippled last gen laptop that misses all the update because you need to totally redesign the case to meet hardware requirements.
Tim has lost pro users trust and that has nothing to do with the quality of products but the performance and timely updates. I'm sorry but apple is a consumer goods company that no longer sells any products that i'd recommend for pro use. They've screwed themselves out of a market they should be handling with ease as they totally control hardware and software there really is no excuse. It's a real shame we know nothing will change in the future either.
We want regular updates to a simple hardware platform not another trash can or crippled last gen laptop that misses all the update because you need to totally redesign the case to meet hardware requirements.
Tim has lost pro users trust and that has nothing to do with the quality of products but the performance and timely updates. I'm sorry but apple is a consumer goods company that no longer sells any products that i'd recommend for pro use. They've screwed themselves out of a market they should be handling with ease as they totally control hardware and software there really is no excuse. It's a real shame we know nothing will change in the future either.
I think the most we can read out of his comments is they are not abandoning "desktops" in general or "mac" in general. That doesn't necessarily mean any of us get exactly what we would want but at least its something. In any case I suspect a lot more wait and seeing with mostly waiting,
That's always good to hear, but unfortunately simply "doing more" every once in a while is not at all adequate in this market. Releasing hardware every 3 years is ridiculous, especially with the conservative hardware upgrade pace Apple likes to employ. Unless they want to completely cede the pro market, Apple needs to assure the respective customers that the Mac Pro will continue to get regular, dependable hardware updates.
Its easy to have qualified AND diverse. Corpoate board members represent an incredibly wide range of qualifications.
On some corporate boards your "qualifications" must be that you are related to or married to the founder or CEO. On other boards, you "qualify"if you are famous.
Then bring back the 17" and stop taking everything off MacBook Pros in an effort to get thinner!
You are reading my post completely backwards. I am not all saying that Final Cut Pro X was a clear sign that Jobs cared about the Pro market. Rather the opposite. I am putting it up as an example for a bold move during the Jobs era that questions the idea that what was good in the Jobs era were the 'wow products'. I am trying to show that the simple notion of:
Jobs = wow = good
Cook = boring = bad
does not fit so well, in particular for the Pro segment.
Again, you are reading something into my post that isn't there. There definitely are professions or specific jobs within professions where the percentage of people that needed a Xeon or more generally a Mac Pro compared to an iMac is lower today than, eg, ten years ago. And therefore, not having a Mac Pro (or not having an updated Mac Pro) is somewhat less fatal today than it would have been ten years. It is a factor that mitigates the lack of an updated Mac Pro to some degree. But it definitely doesn't compensate, it only make the sting (that the lack of an updated Mac Pro) a bit less painful.