Apple CEO Tim Cook: 'You Will See Us Do More in the Pro Area'

[9081094]

Cook really needs to stop doubling-down on the ipad pro. It's a failing product category and nothing he can do short of putting an actual OS on it will change that.

Did he put all of its effort into the 'future iPad'. Did they get a yearly refresh or has iOS compelling tricks for it? When Microsoft tried the surface pro the hardware wasn't ready. Today it is and the iPad gets squeezed between the surface and the chrome books. Unless iOS 11 will be a giant leap forward, I'm afraid the iPad will eventually lose out to them. Hope I'm wrong but I see compelling things getting introduced every week and still waiting for a better Apple solution. Can't wait forever though.

 

[thekeyring]

I'm uncomfortable with how comfortable he is with seemingly lying.

Whatever you think of him- why would he lie? It would completely ruin his credibility if in, say, 2 years it's clear Apple has abandoned its Pro users.

 

[flat five]

There's maybe no hard evidence of lying, but it's fact he took away the MagSafe concept from MBP. They have all the money in the world and couldn't create a USB-c MagSafe? There are many other ridiculous things he did like this. He's the opposite of innovator.

magsafe fails.
especially in more fast paced/productive environments.
i'll show you a video of how (un)reliable magsafe is if need be.

 

[drewyboy]

I can't do anything about the time that has already passed. It's gone. And right now I'm not terribly thrilled about my Windows choices as far as computers themselves are concerned. I've been dealing with a couple of brands at work (HP & Dell) and I'm having problems with Windows 10 on those computers. Both came with Win 10 installed, not Win 10 as an upgrade. I get to leave work early today so Microsoft support can remote into my computer and try to fix the problem. Again.

Well, I want to go on record saying that I've never had a problem on any of my 2 windows 10 machines (desktop and laptop). Yet I've had kernel panics on my MBP before. I only say that because every time someone brings up an issue they have on some apple device someone answers with "I have the same thing and zero issues" usually in a dismissal tone.

 

[Juicy Box]

Unless he's outright lying, this line really makes it sound like they have no plan to merge the two:

For now, but who knows about the future. Also, it could be done a little at a time. Look at the changes over the years to the Mac OS, there has been subtle and not so subtle changes to make it a little more like the iOS. iTunes, Airport, and Disk utility to name a few.

Cook just gave the clearest, most coherent statement that iOS and Macs will never merge, but it will fall on deaf ears here.

I get what you are saying, but the your statement is a little silly if you think about many other things people at Apple have said. Also, thinking that Apple leadership has that decision set in stone is a little naive.

Lets look at some other things Apple's leadership have said in the past few years...

No one would buy a phone larger than 4"
Products in the pipeline. (many times)
The last Mac Mini update (downgrade)
ATV4 will revolutionize how people watch TV.
iPad Pro -“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”
The iPad doesn't get PC viruses.
Courage to remove the audio jack on the iPhone 7, while lacking courage for keeping on everything else.

Anyways, I hope you are right, and Cook keeps them separate. But, I wouldn't be surprised if it happens anyway.

 

[drewyboy]

Whatever you think of him- why would he lie? It would completely ruin his credibility if in, say, 2 years it's clear Apple has abandoned its Pro users.

He already does. He's stated he's had an "amazing pipeline" for the last 4 years. All we get is Apple Watch. Everything else is evolutionary. Nothing special, just the expected, sometimes less than expected.

 

[Nunyabinez]

So, professionals put up with the secrecy in the Jobs era because Apple delivered things like the iPhone and iPad? The positive vibe these products (and other Jobs surprises) added to the Apple brand compensated for the secrecy that existed with Pro gear as much as the rest of lineup?

What is your problem? I have no interest in debating with someone who wants to twist my posts to say something they didn't to try to make his point.

Is Tim Cook your uncle? Did Steve Jobs kick your dog?

What I said was pros were getting great stuff and so they didn't mind the theatrics of secrecy followed by awesome reveal.

All I know is that under Jobs, pros flocked to Apple. Under Cook, they are leaving like rats off a sinking ship.

This conversation can serve no purpose any more. Goodbye.

 

[ThunderSkunk]

Anything at all would be more at this point.

I've reverted back to a spare 2009 17" MBP. Since they've made all the old snow leopard era software unavailable, and EOL'd it at El Cap, I bit the bullet, popped the back lid off, maxed out the ram, put a 512 SSD + a 2TB drive in it, fresh install of Capitan, set up all the cad and machining programs on a vm, run the Ethernet directly into my HAAS mill; oversee the laser and monitor the large format imaging, and run all the business admin and PLM work. The display is big enough to look at all day without a headache, the antiglare even in daylight, the entire thing is quickly portable, the batteries are replaceable, the Wacom functions well enough with it, and it even drives my home entertainment system at night.

That's a system capable of handling anything I throw at it, 8 years old, obsolete, with one foot in the grave, and yet it's still more useful than any of the shiny, value engineered products in their current line. When that gives up the ghost, if Apple still doesn't make and maintain a professional spec system, I'll say a little prayer for one of my favorite companies, that died with its founder.

 

[Abazigal]

Can't say the comments here surprise me one bit.

 

[amegicfox]

why NOBODY asked him right away:

Why is the Mac Pro 4 years old ?
How come Microsoft is crushing the creative marked when once Apple dominated ?

Why no one has the courage to ask this stooge important questions

 

[drewyboy]

why NOBODY asked him right away:

Why is the Mac Pro 4 years old ?
How come Microsoft is crushing the creative marked when once Apple dominated ?

Why no one has the courage to ask this stooge important questions

Because they'll hurt his feelings and not get invited back.

 

[Jack Burton]

I have no patience for Tim's little tidbits. It's exhausting to try to interpret his vague, broad statements as anything useful.

Show me some hardware or shut up, Tim.

 

[Marx55]

Apple should release a brand new Mac Pro with brand new Thunderbolt display 24-inch.

 

[9081094]

Whatever you think of him- why would he lie? It would completely ruin his credibility if in, say, 2 years it's clear Apple has abandoned its Pro users.

Not only Pro users. Apple today is firing on all cilinders alienating their customer base. No focus, overpricing and trailing behind competitors will pay off eventually.

 

[macsforever]

Dollars to donuts Apple regretted the cylinder Mac Pro as soon as they released it. It gives so little leeway for them to upgrade it since they require completely custom storage, video, mother board, etc. It's gotta be a pain in the ass to have to handle every aspect of the machine. It was a neat idea, but good lord, even Silicon Graphics ditched completely custom boxes nearly two decades ago.

I think they'll return to a tower form factor. Maybe not one quite so large and ungainly, but not a little bitty thing like the Mac Pro 2013.

The unified Core is an ingenious design in its own right less moving parts and more efficient for heat transfer PCI E based Flash and thunderbolt 2 is light years beyond FireWire or SATA. By the time you're done Specking out a PC that has those features (if you can get them at all, they run starting from $500) you're going to pay just as much as you pay for a Mac Pro so in the end it's all subjective.

 

[flat five]

I'm uncomfortable with the FACTS.

There is a long list of MIAs in the PRO area Apple released. The iPad PRO doesn't replace Macs and the 2016 MBP does not deserve that word in it!

No mini (Agree with others = DEAD) , Mac Pro, iMac long in the tooth etc.etc.

Servers, displays, airport all discontinued.

And, I am an Apple fan, but objective.

look at Sierra features.. would you say the new features are 'pro' based or 'consumer' based?

i'm working so much better with sierra than before.. night and day difference
(as far as project/file management between multiple computers go.. loss of work is nonexistent for the past couple of years and with sierra, i do exactly nothing and have all my files regardless of where i'm at or what computer i'm using)

hardware? meh.. this isn't last decade.. Moore's law has all but ended.. it's all about the software and ways of working.. that's where the real benefits lie.. and seriously, apple is still innovating successfully and often in this area.. but then again, i understand how much of this is missed on many people at a hardware centric forum.

 

[KittyKatta]

Whatever you think of him- why would he lie? It would completely ruin his credibility if in, say, 2 years it's clear Apple has abandoned its Pro users.

But it's already been 4 years and the decline in Pro focus has been dramatically reduced under Tim Cook and Jony Ive.

That triangle of Visionary (Jobs), Profits (Cook) and Design (Ive) is what brought Apple back to life. But with Jobs missing then all we have is Profits and Design. Sure, both categories are excelling but it's pretty clear that something is missing at Apple. So, unless Apple finds a new vision then they're quickly becoming a boutique toy company.

 

[9081094]

The unified Core is an ingenious design in its own right less moving parts and more efficient for heat transfer PCI E based Flash and thunderbolt 2 is light years beyond FireWire or SATA. By the time you're done Specking out a PC that has those features (if you can get them at all) you're going to pay just as much as you pay for a Mac Pro so in the end it's all subjective.

You can't compare them at price because you can't get a Mac Pro that fast. By the way thunderbolt 2 is available on PC hardware too. To compare a Mac Pro on price you come up with a faster entry level PC. Shame on you Apple!

 

[Saturn007]

2008 MacBook (the first aluminum edition). 240 GB SSD, 4GB RAM.

GIVE ME A REASON TO UPGRADE, BECAUSE I'M STILL LOVING THIS MACHINE!!!!!!!!!!!!!!!!

Not just "a" reason, but several:

Better screen, by far; better sound; faster SSD; larger SSD; Touch ID; faster CPU and GPU; more RAM (!); USB-C peripherals; lighter weight, by far; different colors; Touch Bar; more dynamic trackpad; etc.

Many, many reasons!

 

[macsforever]

You can't compare them at price because you can't get a Mac Pro that fast. By the way thunderbolt 2 is available on PC hardware too. To compare a Mac Pro on price you come up with a faster entry level PC. Shame on you Apple!

Really? All I hear on the Universal Audio forums is crying and whining about how unstable it is in W10 lol!

 

[Bacillus]

Investing $12 Billion yearly only to develop a single iPhone/MacBook design in 4 years (and a pair of airpods in a dental floss box...)
Calling a tablet a Pro machine as it runs a phoneOS...
How on earth could you find a single guy capable to do so - and why would people even consider listening to him ?
Tim (if you're still there) you not only lost your most loyal users but also most innovative Pro developers jumped ship.
Apple's never gonna get that back under your tenure, so guess what's needed...

 

[macsforever]

Not just "a" reason, but several:

Better screen, by far; better sound; faster SSD; larger SSD; Touch ID; faster CPU and GPU; more RAM (!); USB-C peripherals; lighter weight, by far; different colors; Touch Bar; more dynamic trackpad; etc.

Many, many reasons!

No audio professional is going to use a stock sound chip they will be going with external interfaces with better conversion and at least 24 bit for any audio professional that's doing any kind of quality audio production.

 

[9081094]

Not just "a" reason, but several:

Better screen, by far; better sound; faster SSD; larger SSD; Touch ID; faster CPU and GPU; more RAM (!); USB-C peripherals; lighter weight, by far; different colors; Touch Bar; more dynamic trackpad; etc.

Many, many reasons!

Minus the touchbar which is definitely a gimmick and an ergonomic disaster. It's targeted at two finger typing customers who have to look at their keyboard anyway. But looking at Apple's product line it's their main target nowadays.

 

[Thresher]

I can't understand how a company as capitalized as Apple is can't spend the time to update their desktops and laptops on a yearly basis. I realize that iPhones are the priority, but if I recall, MacOS devices are their number 2 or 3 money makers. Even more than iPads. So why push iPads as laptop replacements when the market has shown that tablet OS devices are supplements to computers. Even Microsoft has started pushing the Surface Pro as a laptop, not as a tablet, something Apple can't do because iOS isn't a desktop OS.

 

[macsforever]

Minus the touchbar which is definitely a gimmick and an ergonomic disaster. It's targeted at two finger typing customers who have to look at their keyboard anyway. But looking at Apple's product line it's their main target nowadays.

LOL!!!!!!!!!!! You are kidding right? OS 10 has had dictation capabilities for years who types anymore ha ha Ha ha ha!!!!!
Sorry, I got to get out of here.....