I can't understand how a company as capitalized as Apple is can't spend the time to update their desktops and laptops on a yearly basis. I realize that iPhones are the priority, but if I recall, MacOS devices are their number 2 or 3 money makers. Even more than iPads. So why push iPads as laptop replacements when the market has shown that tablet OS devices are supplements to computers. Even Microsoft has started pushing the Surface Pro as a laptop, not as a tablet, something Apple can't do because iOS isn't a desktop OS.
It's a culture problem at Apple.
When Steve Job's returned, one of the problem the "old boys" who tooko over had, was a lack of direction. They had spread the products out very thin and had no real product guys to offer direction. Apple was literally spamming out all sorts of different machines.
The first thing Job's did was restructure Apple. Get rid of the guys who couldn't figure out how to actually make products, and then took direct creative control over the entire product pipeline.
Then when Tim Cook took over, he's tried to keep that mindset. All product decisions go through him or the small group of executives. They have completely decsision on all. They're directly involved in all product lineup decisions, design and implementations. Same as during the Job's era, But now without a Jobs
Unfortunately, to further compound the issue, Apple has grown at fantastical rates and serve more people now than they have ever done in the past. But unstead of hiring new managers, or executives to head up individual product groups, They still believe the 4/5 of the executives can control all the products.
and it's pretty damn telling in the last 2-3 years that they can't. Years they focus on iPads, Mac's suffer. When they finally focus on a single new Macbook (Pro), the iPads and iMacs get forgotten. this cycle keeps happening every year. So this year Tim Says "PRos" are their focus, So what will they be sacrificing to focus on "pro" market? going to forget about the Mac consumer lines? No new Mac Air / Mac Book till 2018 then?
this cmopany needs a big culture change to be able to avoid overly focused mindset that often creates blinders on the exec's and they ignore other things while focusing.
and it really doesn't help that the current exec team seems to be very out of touch with a few of the market's they're claiming. It's almost like Apple's idea of "Pro" is the typical accountant / paper pusher, and thats the only thing they seem to be able to deliver to. they have no ability to see what the whole market looks like. They believe they are right all the time, and nobody can say otherwise. Just look at how confused Schiller was after the MacBook Pro launch and how he didn't understand why there was so much "hate"